Level Up Your Brand

Rebranding Happiness with Declan Edwards

Send us a textDeclan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact.With a Master’s degree in Applied Positive Psychology and a background in health, Declan has grown his influence as a trusted voice in the personal development space; speaking on stages including TEDx, consulting with leading organisations, and amassing a loyal online following of purpose-driven professionals. His work has shown that happiness is not a fluffy ideal, but a measurable and learnable skill that drives meaningful results in both life and leadership.Through intentional personal branding, Declan has not only elevated his voice but also used it to amplify a movement that is changing the way we think about success, leadership, and happiness in the modern world.In this wildly refreshing episode, we sit down with Declan Edwards — a.k.a. The Happiness Guy, founder of BU Happiness College, TEDx speaker, and passionate fruit hater. You need to listen to what fruit it is.We unpack everything from emotional branding to joy, with a detour into vegetable trauma, and why "happiness" desperately needs a better PR team.✨ Who should listen:Brand builders, creatives, and business owners looking for a new emotional lensPeople in culture and hrAnyone obsessed with how psychology meets marketingTomato lovers (consider this a warning)Links:- Subscribe to Declan's Podcast "How to Be Happy" on SPOTIFY: https://open.spotify.com/show/0zriwga04Rl0pbjFuDF6Hl?si=1361a39f296e4b60- Subscribe to Declan's Podcast "How to Be Happy" on APPLE PODCASTS: https://podcasts.apple.com/au/podcast/how-to-be-happy/id1361238593- Join the waitlist for Declan's upcoming book: https://s.pointerpro.com/bookwaitlistWebsite: www.declanjedwards.comBU Happiness College: buhappinesscollege.comLinkedIn: @declanjedwardsHit play to find out why building a happier brand might be the most strategic thing you do!

Making Building Easy with Kerri-Ann Hooper

Send us a textKerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry NormsThis episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from?I’m joined by Kerri-Ann Hooper — straight-talker, industry shaker, and founder of a building company doing things differently.We get into:The sneaky stuff hidden in building contracts (and how to spot it)Why COVID didn’t just shake up timelines — it reshaped trustWhat real estate taught her about branding, perception, and backing yourselfHow social media actually works for builders (hint: it’s not just before-and-after shots)And why building a brand with intention matters just as much as bricks and mortarKerri-Ann’s story is packed with real-life lessons — from overcoming financial hits to navigating unrealistic design expectations and championing transparency in an industry that’s not known for it.Whether you’re in the game or on the tools, this convo is a blueprint for building better — businesses, brands, and homes.Episode Highlights:00:00 – Office Christmas Party Recap00:57 – Meet Kerri-Ann: A Disruptor with Purpose01:40 – Making Waves at a Networking Event02:23 – Branding That’s Built to Last07:44 – Real Talk on Industry Challenges13:12 – The COVID Fallout16:05 – Resilience in Action22:01 – The Block vs. Reality24:30 – Champagne Tastes on a Bunnings Budget24:50 – Picking Colours That Rent, Not Just Impress26:02 – How TV Trends Skew Real Life27:43 – What’s Next for the Aussie Building Scene28:50 – Energy Efficiency & Government Red Tape29:48 – Prefab Homes and Smarter Living30:29 – Why the Housing Crisis Isn’t Just About Houses35:59 – Relationship-Driven Business41:24 – How to Nail Social Media When You’re in the Trade45:25 – Wrap-Up & Takeaways

Small Bytes: Reaching 2+ target audiences with one brand

Send us a textIn this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that is simple and free of jargon. The brand identity should remain consistent, but specific pages or landing pages can be created to address the different needs of each target market.Key TakeawaysCreate personas for each target market to gather information about their demographics, interests, and problems.Integrate the gathered information with the brand values and message to create content that resonates with both target markets.Use language that is simple and free of jargon to ensure the message is understood by both target markets.Maintain a consistent brand identity while creating specific pages or landing pages to address the different needs of each target market.Need to better understand your target audience? Read our blog post: Attracting Dream Customers and Repelling Customers

Small Bytes: Discover the Hidden Depths of Brand Guidelines

Send us a textBrand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to outline every detail initially, the minimum for brand guidelines is logos, fonts, and colours.Key TakeawaysBrand guidelines are essential for maintaining consistency in branding.They can include strategy, tone of voice, and messaging.Even small businesses should have brand guidelines.Not having brand guidelines can lead to issues like inconsistent colors and messaging.Brand guidelines help document and communicate shifts in target markets.The minimum for brand guidelines is logos, fonts, and colours.

Small Bytes: Maintaining Your Brand's Tone of Voice

Send us a textIn this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authenticity in influencing purchase decisions.Key TakeawaysBrand voice and tone of voice are two separate things, with brand voice being consistent and tone adjusting based on the audience's emotional state.Align the brand voice with the company's mission, values, and target audience.Create a written style guide to provide guidance on communication.Audit past content to ensure consistency in tone of voice.Authenticity influences purchase decisions and builds stronger connections with customers.