List Building Lifestyle With Igor Kheifets

The One Business Asset That's Worth Exactly Nothing

Igor has an opinion. And he's not holding back. In this episode, Igor ranks every business asset he's ever built — and reveals exactly where a Facebook fan page lands on that list. Hint: it's somewhere between the white stuff on your teeth when you're dehydrated and the drip from an overdue garbage bag. If you've ever spent time building a Facebook presence hoping it would move your business forward, this episode is a two-minute reality check you probably needed years ago.

The $55,000 Tech Debt That Built a Million-Dollar Empire

Igor sits down with super affiliate, Eran Bucai, to unpack his journey from $55K in tech debt to building multiple online income streams. They dive into the concept of “tech debt,” why most beginners get stuck, and how mastering simple fundamentals—like email marketing—can change everything. Eran shares his low-ticket strategy, community-building approach, and how he turned skills into scalable income. If you’re overwhelmed by tools, stuck in learning mode, or chasing shiny objects, this conversation will reset your focus and show you what actually works.

The 80/20 Playbook of Profitable Offers

Not every offer is worth promoting, and not every hot new tool is worth trusting. In this episode of The List Building Lifestyle, Igor Kheifets breaks down the 80-20 reality of finding good affiliate offers in the make money online space. He explains why every offer has a shelf life, why novelty is the engine behind all buying behavior, and how to develop the instinct to know what will convert with your specific audience. If you want to stop wasting time on dead-end promotions and start building multiple income streams with the right offers, this episode gives you the roadmap.

The Fastest Way to See Your First Clicks

Traffic is one of the biggest challenges for anyone starting an online business. With so many options available—Facebook ads, Google ads, SEO, social media, content marketing—it’s easy to get overwhelmed by the complexity and technical barriers.In this episode, Igor explains why solo ads remain one of the simplest and fastest ways for beginners to start building an email list. He breaks down the hidden obstacles behind other traffic sources, how AI is changing search and content marketing, and why simplicity often wins when you're just getting started.Because when it comes to traffic, the best strategy is often the one you can actually execute.

The Attention War Between Email, TikTok, and Netflix with Alin Dragu

In this episode of The List Building Lifestyle, Igor sits down with Alin Dragu, creator of the Copy Creator Club and author of Meaningful Marketing. Alin runs a creator-driven business centered around one daily email sent at 5:15 a.m. His philosophy blends storytelling, persuasion, and lifestyle design into a system that prioritizes freedom over scale. This conversation explores the psychology of storytelling, building a clientless business, documenting your journey publicly, and why daily emails remain one of the most powerful ways to build relationships online.