Life Beyond the Briefs

How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey

If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions.Because here’s the truth. The firms winning right now are not abandoning SEO. They’re doubling down on it. They’re just playing a very different game.In this talk from the GLM Summit, Jason Hennessey pulls back the curtain on what’s actually working today. Not theory. Not guesses. Real strategies that are driving real cases. Including the kind of strategy that led one firm to invest over $100,000 a month in SEO… and why that bet paid off in a massive way.But this isn’t just about big budgets.Jason breaks down how ChatGPT and AI search are really choosing who shows up as “the best,” and why most lawyers are completely misunderstanding what’s happening behind the scenes.You’ll hear:Why AI search still relies heavily on traditional SEOThe concept of “topical authority” and why it’s becoming non-negotiableWhat separates firms that dominate search from those that disappearSimple, tactical things you can actually implement without a massive teamThere’s a moment in this episode where you’ll probably realize that your current marketing strategy is either quietly working… or quietly failing.Either way, you’ll know what to do next.This is one you’ll want to listen to twice. And then hand off to whoever touches your marketing. ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia.  He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field.  This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

100 People Every Quarter: The Relentless Networking Strategy That Built Elise Buie’s Law Firm

Most lawyers try to grow their firm the same way. More ads. Better SEO. More hustle.Elise Buie went a completely different direction.Years ago, after her life was turned upside down and she had to rebuild from scratch in a new city, Elise didn’t have a big network, a fancy marketing plan, or a pipeline of clients waiting for her.What she did have was a decision.She was going to meet 100 people every single quarter. No matter what.That simple commitment turned into something much bigger. It became a referral engine. A community. And eventually, a thriving law firm built around her life, not the other way around.In this episode, Elise breaks down how that strategy actually works, what most lawyers get wrong about networking, and how she scaled her firm while raising six kids and refusing to sacrifice her freedom.We also get into her philosophy of “people first, profit follows,” how she built a culture without “Eeyores,” and why unreasonable hospitality might be the most underrated growth strategy in law firm ownership.If you are tired of chasing leads, burning out, or building a firm that feels more like a trap than a vehicle for freedom, this conversation will challenge how you think about growth.Hit play and start building a firm that actually works for your life.Connect with EliseLinkedIn: https://www.linkedin.com/in/elise-buieWebsite: https://www.elisebuiefamilylaw.comFacebook: https://www.facebook.com/elisebuiefamilylaw ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia.  He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field.  This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

Burned Out and Underpaid? The Red Flags That Tell Lawyers It’s Time to Go Solo | Wendy Meadows

When lawyers think about going solo, the first reaction is usually fear.What if I can’t find clients?What if I mess up the business side?What if leaving the firm is the worst decision I ever make?But what if the bigger risk is staying?In this episode, Brian sits down with family law attorney and solo practice coach Wendy Meadows to talk about the moment many lawyers quietly reach. The moment when you realize you are working harder than ever, bringing in real value to the firm, and somehow still feel stuck, underpaid, and out of control of your own career.Wendy has helped countless lawyers make the leap into solo practice. Not with vague motivation or “just bet on yourself” advice. With a practical roadmap that starts before the resignation letter and carries through the first month of running your own firm.In this conversation, Wendy breaks down the real red flags that tell lawyers it might be time to leave. Things like generating business but still only taking home a fraction of the revenue. Having ideas that could improve the firm but getting ignored. Or realizing that the traditional partnership path may never actually happen.Brian and Wendy also talk about the nuts and bolts of launching a solo practice. The minimum tools you actually need to get started. How lawyers can build a client base before they even leave their firm. And why showing up authentically online might be the most underrated marketing strategy in the legal profession.You will also hear an honest discussion about work life balance, why some lawyers stay solo forever, and how others build thriving firms after making the leap.If you have ever wondered whether the traditional law firm model is really the only path forward, this episode might make you think twice.Hit play and start imagining what your practice could look like on your terms.Connect with WendyWebsiteshttps://www.sparkleandgrit.com/https://wendysmeadows.com/LinkedInhttps://www.linkedin.com/in/wendy-sare-meadows-ba80285/Facebookhttps://www.facebook.com/profile.php?id=100072318214998Instagramhttps://www.instagram.com/wendy_s_meadows/ ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

The Simple Marketing Tool Most Law Firms Ignore | David Vicknair

Most law firm marketing feels like a treadmill. Post more. Track more. Spend more. Hope the numbers behave.David Vicknair is playing a different game.He’s in one of the most competitive PI markets in the country, he’s three years into TV, and he still keeps coming back to the same “boring” foundation that most firms skip. Build your list. Stay in touch. Be memorable. Not with more noise, but with consistency.In this episode, David tells the real story behind what’s working for his firm in New Orleans. We talk about the surprising world of TV advertising, why you have to commit for the long haul, and why dabbling is basically a donation to the market leaders.Then we get into the move that makes a lot of lawyers squirm: a print newsletter and the effort it takes to manage it well. Not because it’s flashy, but because it compounds. It keeps you top of mind with people who already know you, trust you, and will send you the next call when it matters.You’ll also hear David’s take on “attribution disease,” why perfect tracking is impossible, and the simple way he thinks about marketing health without going insane. Plus, a fun detour into organic content that doesn’t take itself too seriously, because nobody is searching for “seven things to do after a crash” until they’re actually in one.If you want marketing that feels steadier, simpler, and more owned, this episode will click.Connect with DavidWebsite: scottvicknair.comLinkedIn (he posts twice a week): www.linkedin.com/in/david-vicknair-b7454321Podcast: Overruled Podcast ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia.  He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field.  This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

Second Rule of Marketing: Build a Moat Before Consolidation Hits | Dan Kennedy pt. 2

If Part 1 made you want to rethink your marketing, Part 2 is where Dan Kennedy gets dangerously practical.This episode picks up live from the Great Legal Marketing Summit (October 2025) with Dan going deeper on the stuff most lawyers ignore because it feels “old school” or “too much work.” Direct mail. Personal follow-up. Real client engagement that does not look like every other firm’s same five ads and the same three landing pages. The kind of marketing that makes you the obvious choice because you are not playing the same game as everyone else. Consolidation is coming. More money is moving into legal. More companies are buying up attention, platforms, and distribution. And that reality changes what “growth” even means for a small firm. You can either get swept into the noise, or you can build something durable with a strategy and a circle of people who are testing what works. That’s where the conversation lands at the end. Dan talks about the value of mastermind groups, not as a trendy thing, but as a place to borrow the best experiments, skip expensive mistakes, and keep momentum when the market shifts. If you have been feeling like your marketing is fine but fragile, this episode will click. Want the notes from this conversation and the rest of the Summit sessions? Grab them at glmsummitnotes.com. ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia.  He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field.  This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn