Black Belt Business

2 Can't Miss Strategies For Training Your Instructors | Lightning Series| [Chris Berlow Ep. 99]

Chris Berlow, a multi-school owner, shares insights on staff training and development for martial arts schools. He emphasizes the importance of personal training, treating staff as teachers, and sharing success with them.TakeawaysPersonal training is essential for martial arts school owners and staff.Treating staff as teachers and sharing success with them is crucial for staff development.

Use This Strategy To Get New Students Right Now |Lightning Series| [Chris Casamassa Ep 98]

In this episode, Chris shares insights on using birthday parties as a powerful tool for acquiring new students. He discusses the structure of a successful birthday party, the importance of collecting information and offering value, the process of converting guests into students, and the role of birthday parties in retention and staff training. Additionally, the value of providing high-quality t-shirts as part of the offer is emphasized.

Leading 1000+ Martial Arts Schools [Taekwon Lee CEO ATA, Ep 97]

In this special episode Matthew Brenner flies out to Pittsburgh to interview Taekwon Lee, the CEO of the ATA, during one of their large tournaments. This is a live recording, so please give us some grace with the audio. They delve into the intricacies of event management, financial planning for tournaments, and the evolution of the ATA to meet modern needs. The conversation also highlights the importance of creating safe environments, effective marketing strategies, and the role of leadership in supporting school owners. Personal growth and overcoming adversity are emphasized as key themes, along with a vision for the future of the ATA.

How To Inspire Female Martial Artists [Courtney Eardley Ep. 96]

Courtney Eardley is a Taekwondo enthusiast and social media mentor. In this episode, we explore the challenges and triumphs of inspiring the next generation of female martial artists. Discover how Courtney's journey from TKD olympic athlete to mentor is paving the way for young women to break barriers and find their place in the martial arts community. Whether you're a seasoned instructor or a newcomer, this conversation offers valuable insights into fostering inclusivity and empowerment in martial arts. Tune in to learn how you can make a difference.

How To Get New Students From Birthday Parties [Jason Purcell Ep. 95]

If you wanna learn how to enroll new students from birthday parties, this episode is for you. Matthew Brenner interviews Jason Purcell, a successful martial arts school owner in Seattle, who shares insights on how to effectively use birthday parties as a marketing tool to enroll new students. It's the main marketing strategy Jason used to scale to $135K per month in recurring gross revenue. He provides detailed strategies for creating engaging birthday party experiences that not only entertain children but also promote the school's values and programs to parents, so the guests turn into new students.