Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter

Sales Strategies Based on Human Connection

Sometimes I see a small business owner on Threads post something so evocative and aligned with my core values that I can't help it and I just reach out and invite them on the podcast. That's because with one really high impact post, I can tell that we could have an interesting and big, brave conversation about business. And really, that's the power of leveraging your core values to create human connection online and what my guest today, Fopsy, calls "creating superfans." We are talking all about this on the podcast today--and yes, we met on Threads. Meet Fopsy Fope Nkwocha is a Business Coach and Speaker who helps service providers attract more clients and increase sales by focusing on income-driving priorities. Her 1:1 coaching program, "Money-Making Priorities," is designed to help entrepreneurs simplify their sales process and sign high-ticket clients with confidence. Connect with Fopsy: Ask about 1:1 Coaching: ⁠https://fopsy.ca/call⁠ Join her Weekly Series’ -  ⁠https://fopsy.ca/newsletter⁠  Instagram: ⁠https://www.instagram.com/fopsy.ca/⁠ LinkedIn: ⁠https://www.linkedin.com/in/fope-nkwocha/⁠  Connect with Sarah Heeter & Big Brave Business: ⁠https://www.instagram.com/sarahkheeter/⁠ ⁠https://www.threads.net/@sarahkheeter⁠  ⁠https://www.instagram.com/bigbravebusiness⁠ ⁠https://www.youtube.com/@bigbravebusiness⁠

The Rise & Fall of DEI and Performative vs. Intentional Decision-Making

In 2020, corporations couldn't post their black squares fast enough. DEI statements flowed like wine. Budgets materialized overnight. Promises were made with the conviction of zealots. And now? Those same companies are scrubbing DEI language from their websites faster than you can say "political backlash." In this week's episode with DEI and Learning & Development leader Noelle Johnson, we confronted this disturbing reality head-on: the rapid dismantling of diversity, equity, and inclusion efforts happening across American business. Meet Noelle Johnson Noelle Johnson is a DEI and Learning & Development leader with over a decade of experience helping organizations build truly inclusive workplaces. As a consultant, speaker, and advocate, she specializes in embedding DEI into company culture, leadership development, and equitable talent strategies that go beyond performative initiatives. Noelle has worked with global organizations, HR leaders, and tech companies to create mentorship programs, sponsorship initiatives, and leadership training that drive real impact. She’s passionate about advocacy, systemic change, and making workplaces places where everyone can thrive. Connect with Noelle: ⁠https://heynoelle.com⁠ ⁠https://tiktok.com/@yourdeiguide⁠ About Sarah: Sarah K. Heeter is a seasoned entrepreneur, educator, speaker, and advocate for values-driven leadership. With over 15 years of experience in marketing and operations, she is the founder and CEO of Podfox Media, a globally recognized podcast production company, and the host of the globally-ranked podcast Big Brave Business, where she explores business ethics and revolutionary leadership. Sarah is also a member of the marketing and public policy committees for the National Association of Women Business Owners (NAWBO) Phoenix Chapter and teaches public policy at Arizona State University. She is passionate about inspiring businesses to prioritize integrity, inclusivity, and connection in their decision-making and leadership. Launch Your Own Podcast: Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast. ⁠https://launchmyshow.com/⁠ Connect with Sarah Heeter & Big Brave Business: ⁠https://www.instagram.com/sarahkheeter/⁠ ⁠https://www.threads.net/@sarahkheeter ⁠ ⁠https://www.instagram.com/bigbravebusiness⁠ ⁠https://www.youtube.com/@bigbravebusiness ⁠

155: The Counterintuition of Authenticity and Visibility

What does it actually look like to show up as your whole self in business? In this episode, we get into the pressure of visibility, the two sides of ourselves we tend to keep separate, and why being authentic doesn't mean it comes naturally — it means you practice until it does. Meet the Speakers: Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation. Launch Your Own Podcast: Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Sarah Heeter & Big Brave Business: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@sarahkheeter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigbravebusiness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigbravebusiness ⁠⁠⁠⁠⁠⁠ Regyna Curtis is a soul rhythm activator and business mentor, dedicated to helping heart-centered, multi-passionate entrepreneurs create fulfilling, sustainable paths to success. Her unique approach empowers clients to build holistic ecosystems where their work supports their well-being—something often overlooked by traditional business strategies. ⁠⁠⁠⁠⁠⁠https://www.atmaitri.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/regyna-curtis/⁠⁠ Monica M. Henderson is a global comedic speaker and Genius Activator who empowers audiences to tap into their unique brilliance and create meaningful impact in the world. As Founder and Architect of Mingle! Learning Collaborative and creator of MinkLife University's transformative action-planning courses, she combines technology, business acumen, and human connection to deliver innovative platforms that help people chart their own paths to success through personalized, trauma-informed experiences. ⁠⁠https://www.monicamhenderson.com/⁠⁠ ⁠⁠https://www.linkedin.com/in/monicamhenderson/

154: How to tell the difference between good advice and bad advice

We have access to more business information than ever before — podcasts, YouTube, Google, coaches, social media, ChatGPT, masterminds, business besties... And even though the barrier to entry for entrepreneurs is lower than ever, decision-making now faces an over-analysis problem. In this solo episode, I'm sharing the framework I actually use to cut through the noise and figure out what advice is worth taking — and what to leave behind. Because here's the thing: good advice and bad advice aren't as easy to tell apart as black and white. The real filter is a two-part system, and once you have it, you'll use it on everything. We also get into pricing (because of course we do), AI as a thought partner (with caveats), and why the goal of this podcast was never to hand you a to-do list. In this episode: Why more opinions lead to more paralysis — and what to do instead The two-factor framework for distinguishing good advice from bad advice Why something can "work" mathematically and still be ethically misaligned Why I fundamentally disagree with the "reverse engineer your income goal" approach to pricing How to use AI as a mirror for your own thinking (and when not to) "Take what you want, leave the rest" — and why this applies to this very podcast Why your values are step zero for all of this to actually work Key Takeaways: Quieting the noise is always step one. Seeking more input when you're overwhelmed usually makes things worse. The two criteria for evaluating any advice: Does it work? Is it ethically aligned with your core values? This creates a four-part matrix: doesn't work + not aligned (bad), works but not aligned (still bad), aligned but doesn't work (also bad), and works AND aligned (the only real good advice). Related Episodes: Using Your Personal Filter to Make Decisions in Life & Business (Ep. 91, Lisa Zawrotny) Tapping Into Your Intuition: What does 'being in alignment' even mean? (Ep. 111, Regyna Curtis) Ethical Pricing for Service Providers (Ep. 139, Jaryn Dominique, Beatriz Victoria Albina, Becky Mollenkamp) Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation. Launch Your Own Podcast: Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

153: The Stories We Tell: Trust, Vulnerability, and Connection in Business

What happens when you share pieces of yourself instead of your whole story? How do the narratives we create about success, failure, and worthiness shape our businesses? This week's conversation gets raw about the role storytelling plays in entrepreneurship—from building trust with clients to battling the pressure of perception. Mentioned in this episode: Podcast Launch Prep Week Round 2: February 23-27, 2026 Registration: ⁠podfoxmedia.com/launch-prep-week⁠ Standard: $199 | VIP with hot seat coaching: $299 (*recommended) If you've been thinking about starting a podcast in 2026, this is your week to plan your launch, strategy, and first six months of episodes. Join us. Meet the speakers: Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation. Launch Your Own Podcast: Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Sarah Heeter & Big Brave Business: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@sarahkheeter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigbravebusiness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigbravebusiness ⁠⁠⁠⁠⁠⁠ Ebony Fleming:ebony@thriveempoweredllc.comhttps://www.linkedin.com/in/ebonylfleming/https://stan.store/thriveempoweredhttps://www.instagram.com/thrivelikeamother.podcast/https://www.instagram.com/eats_with_eb/https://www.facebook.com/ebonylynnfleminghttps://www.tiktok.com/@thrive.empoweredhttps://www.threads.com/@thrive.empowered Melissa Jonesgirlspositivityclub@gmail.comhttps://www.instagram.com/girlspositivityclub/https://www.girlspositivityclub.org/https://www.girlspositivityclub.org/general-7-1 Tiffany Joy Argonzathestudioligaya@gmail.comhttps://www.instagram.com/thekapwacoach/https://www.instagram.com/thestudioligaya/https://www.thestudioligaya.com/https://www.facebook.com/thestudioligayawww.linkedin.com/in/tiffanyjoyargonza