Up In My Business

Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO

SummaryI talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it matters even when it feels like unpaid work, and how to actually follow through on it. I also shared how my own business and schedule have evolved, and why creating a structure that works for your nervous system is just as important as the strategy itself. What I Talked AboutWhy “just make time” is not helpful advice and what to do instead Building a schedule that includes a dedicated marketing/admin block Treating marketing time like non-negotiable work, even if it feels unpaid How to define your “enough” financially and reverse-engineer your schedule Why flexibility inside your schedule matters just as much as structure Simple ways to actually follow through on admin and marketing tasks Why putting marketing in the middle of your day can work better A real example of SEO working and bringing in a high-intent clientImportant LinksJoin the SEO School WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode 166: Google Updates & What to Know

SummaryIn this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results. What I Talked AboutWhat a Google update is and how often they happen Why your SEO data can look “off” during updates The difference between doing SEO correctly vs. using risky tactics Why updates don’t scare me when things are done right How poor SEO practices can get exposed during updates A quick reminder that fluctuations can happen even when you’re doing everything rightImportant LinksJoin the SEO School WaitlistLearn more about The LextroMindWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode 165: The Missed Opportunity of Not Showing Up on Google

Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google Ads and why SEO is such a critical long-term play if you actually want sustainable visibility and leads.What I Talked About Moose needing a new vet and how I chose one  What made the vet’s website convert me quickly  How word of mouth and SEO work together  Why relying only on ads and referrals is risky  The missed opportunity of not showing up in organic searchImportant LinksJoin the SEO School WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode 164: Are You a Fit for SEO School?

Episode SummaryIn this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the other side of a long health journey and experimenting with using a Whoop band to better understand my recovery and training data. I also talk through some recent business updates, including changes to my discovery call process and the fact that I’m currently at capacity with my done-for-you services.From there, I dive into SEO School. This is the 10th cohort, and I’ve made a few structural changes based on what I’ve learned from running the program over the past several rounds. I also explain how I’ve been rethinking where SEO School fits inside my business. Instead of building my business around the course, I’m now making sure the course fits within the broader ecosystem of my done-for-you work.Most importantly, I walk through the types of people who tend to thrive inside SEO School. If you’re someone who wants to understand how SEO works, implement it yourself, and avoid being taken advantage of by marketing providers, this episode will help you decide if this program aligns with what you need right now.Topics I Talk AboutPersonal updates, including health improvements and using a Whoop band for recovery and training dataBusiness updates, including changes to my discovery call process and being at capacity for done-for-you workChanges to how SEO School is structured and why this cohort will be the last in its current formatThe two main types of people who tend to be a good fit for SEO SchoolWhy understanding SEO helps protect business owners from being taken advantage ofHow SEO can support long-term marketing and reduce reliance on things like workshopsImportant LinksJoin the SEO School WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode 163: Updates and Revelations About My Signature Offer

Episode SummaryIn this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises. From there, I walk through a revelation I recently had about my business. I realized that I had been mentally positioning one of my courses as my signature offer when in reality, my done-for-you services are the true core of my business. That shift helped me rethink how my courses, launches, and schedule fit into the bigger picture of my work. I also talk about the value of having someone ask you the right questions when you’re stuck in your own head, why allowing things to evolve is important in business, and how self-led education can empower people even if they ultimately choose to hire someone to do the work.Topics I Talk AboutA recap of my birthday week and time off from recordingMy current availability for custom websites and why projects are booking far outUpdates on the upcoming Google Ads course and SEO School launchThe revelation that my signature offer is my done-for-you services, not my coursesWhy I may move SEO School to a once-per-year launchThe value of having someone help you think through business decisionsAllowing your offers and schedule to evolve as your business growsWhy I believe self-led courses help people make better marketing decisionsImportant LinksJoin the SEO School WaitlistJoin the Ads Course WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram