The Media Mix with Claire Atkinson

How Artificial Intelligence is Being Used in Local Journalism Plus Optimism in the News-Desert

“I am very optimistic about local journalism,” says Informed California Foundation CEOGeoffrey King, but why? On this episode of The Media Mix, Claire Atkinson talks with Jim Brady of the Knight Foundation and two leaders his organization supports. What Candice Fortman, the Media Executive Director for Outlier, is doing to create text-based news. Plus the impact of student journalists and how artificial intelligence is being used in local news reporting. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X @claireatki or pitch her Executive Producer jamie@oncamready.comTo learn more about the guests visit this websites:Knight Foundation: https://knightfoundation.org/Informed California: https://informedca.org/Outlier Media: https://outliermedia.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation

The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney’s strategy around Presidential Debates, with this week’s CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on social media @claireatki or pitch her Executive Producer at jamie@oncamready.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Will.i.am on music, brands and our AI future.

The Media Mix jets to France to capture a conversation about the future of marketing. While attending events at Cannes Lions Claire Atkinson recorded music and tech entrepreneur Will.i.am discussing AI and where he sees intelligent media taking us in the future.Plus pollster and marketing chief Mark Penn talks about how companies will have to do redo their communications in a personalized AI world . All this and more on this week’s episode of The Media Mix.We're bringing you topics on media, marketing and tech from around the world at The Media Mix newsletter on Substack. We are also looking for fresh guest bookings and sponsors for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her executive producer at jamie@oncamready.comThis special Cannes Lions episode is sponsored by Havas. You can find their report on AI here. https://www.prnewswire.com/news-releases/havas-pulls-back-the-curtain-on-consumer-perspectives-around-the-future-of-generative-ai-in-latest-prosumer-report-302171943.html Learn more about your ad choices. Visit megaphone.fm/adchoices

Who will buy Shari Redstone’s Paramount?

Paramount-Skydance merger talks end after Redstone pulls the rug on the $8 billion deal. On this extended episode of The Media Mix, Claire Atkinson talks with three seasoned media reporters on why months worth of sale talks ended abruptly this week. What’s the future now for the owner of CBS network, MTV, BET, the movie studio and the Paramount streaming service. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X at @claireatki or pitch her Executive Producer at jamie@oncamready.comConnect with the guests:Fox Business Network Senior Correspondent Charlie GasparinoReuters U.S. Entertainment Business Correspondent Dawn Chmielewski“The Wakeup” Daily Newsletter’s Sean McNulty Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Podcasts Are Becoming the New Pilots for Streaming Plus How One Company is Building its U.S. Business with a Mexico-First Mindset

How podcasts are becoming the start of the entertainment pipeline joining books as a force behind films and television shows. Claire Atkinson talks with the co-founders of one of the largest global podcast networks, Sonoro Media. Why Joshua Weinstein says there is an “intriguing nuance that is transforming the industry.” Plus Camilla Victoriano on why they are focusing on content for the “underserved and unempowered in traditional Hollywood models.” For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta For more on Sonoro Media visit: https://sonoromedia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices