The Insights Factory

Current Trends in CPG Data with Peter V.S. Bond, Partnership Acceleration Lead at Flywheel and Sean Cline, Industry Principal for Retail and CPG at Seek

What are the current and upcoming trends in the CPG data space? In this episode, Ian sits down with Sean Cline, Industry Principal for Retail and CPG at Seek, to discuss in depth with Peter V.S. Bond, Partnership Acceleration Lead at Flywheel. Peter is the founder and co-host of The CPG Guys podcast, where he regularly covers the latest trends, insights, and best practices in the CPG and retail space. This conversation covers the impact of generative AI, augmented and virtual reality, and the increased adoption of clean rooms. ---------  Key Quotes:  “A lot of people think that you need to own the data. We live in a world with clean rooms, with disparate data sets, and there is no need to own data en masse for every data component that you need.” - Peter“That's the power of big data. I can create audiences that are meaningful to me, and I can treat each of those audiences fundamentally differently, and I can measure the performance of each.” - Peter---------  Show Timestamps:  (02:33) What is Grocery Shop? (05:55) AI takeaways from Grocery Shop(07:50) Where is AI having the most impact? (10:48) Augmented and virtual reality in CPG(15:57) Changes in data through Peter’s career(21:29) Can everyone leverage data? (25:57) The gap between business and data experts(30:34) The increasing adoption of clean rooms (33:38) Upcoming trends that will have impact (38:35) Why media retail networks are exciting(44:55) What data is not collected that could improve CPG performance? --------  Sponsor:  This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights. --------  Links:  Connect with Peter V.S. Bond on LinkedIn  Connect with Sean Cline on LinkedIn Connect with Host, Ian Cook, on LinkedIn  Follow Seek on LinkedIn   https://seekinsights.com/    

Supporting Retail Partners Through Insights with Kate Garner, SVP of Demand Accelerator at PepsiCo

How does PepsiCo support their retail partners through insights? In this episode of the podcast, host Ian Cook sits down with Kate Garner, the SVP of Demand Accelerator at PepsiCo. Kate outlines how they’ve worked with retailers to help them grow their category and attract consumers down the store aisle. Ian and Kate also discuss how PepsiCo’s “matrix” organization helps business and data stakeholders collaborate.---------  Key Quotes:  “Don't ever chase something unless you know somebody's lying awake at night waiting for that information.”“I invest behind ideas that get stakeholders excited and waiting with bated breath for the information…That's when you know that you have it, when somebody's emailing you and asking you the status and seeking to understand where the product is at.”---------  Show Timestamps:  (00:47) Kate’s day as SVP for Demand Accelerator at Pepsico(01:36) How Kate defines an insight(03:03) What goes into making an insight?(05:18) Data science and business stakeholder “matrix”(06:32) Example of a valuable insight(09:20) Using data to attract customers down the store aisle(12:17) Bringing the data together in an efficient way (13:13) How is PepsiCo thinking about generative AI?(16:06) Looking at data in four pillars (17:50) Working with retailers and sharing data (19:32) Example of sharing an insight with a retailer (23:45) Pepviz, PepsiCo’s data and analytics platform (27:04) What data does Kate wish she had?(29:01) Final recommendations for companies navigating data challenges --------  Sponsor:  This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights. --------  Links:  Connect with Kate Garner on LinkedIn   Connect with Host, Ian Cook, on LinkedIn  Follow Seek on LinkedIn   https://seekinsights.com/   

Utilizing Direct-to-Consumer Data with Crystal Lee, Vice President of Data and Analytics at Wild Alaskan Company

Gathering data in the DTC world differs from those selling through traditional retailers. How do DTC companies benefit from their business model and how does it put them at a disadvantage? What information do they collect? In this episode of The Insights Factory, Ian sits down with Crystal Lee, Vice President of Data and Analytics at The Wild Alaskan company, to discuss in depth. They discuss the various methods employed by the Wild Alaskan Company to gather data and how they link this data to their overall business KPIs.  ---------  Key Quotes:  “We get involved and say, okay, do I think that what we're building and what we're saying we want to measure, number one, is that possible to measure? And secondly, will that give you an answer to say yes or no to your hypothesis?”“The numbers are almost nothing without the story behind it.”---------  Show Timestamps:  (03:17) Understanding environmental impact (04:21) How do you know when data has made an impact? (06:26) Gaining an understanding of the business question(07:56) Thinking about data presentation (09:24) Example of a successful data project (13:15) Collaborating across the company (14:38) Collecting and buying data in DTC (21:38) Using data to inform the overall company strategy  (26:43) Presenting data to leadership daily (29:52) Cooking show data (35:48) Hiring for business understanding (37:38) Telling a story with the numbers --------  Sponsor:  This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights. --------  Links:  Connect with Crystal Lee on LinkedIn   Connect with Host, Ian Cook, on LinkedIn  Follow Seek on LinkedIn   https://seekinsights.com/    

Bridging Data and Business Functions with Ana Mourão, Global Customer Journey and CRM Senior Manager at Stanley Black & Decker, Inc.

How are large brands navigating the distance between business and data stakeholders? How can end-user data be used to generate demand for retail partners? What trends are emerging in the data industry? In this episode of The Insights Factory, host Ian Cook sits down with Ana Mourão, Global Customer Journey and CRM Manager at Stanley Black & Decker, to discuss in-depth. They dive into Ana’s work and her unique role as the bridge between many business functions. --------- Key Quotes: “It's about being able to generate demand on behalf of our distributors and retailers. The more we know the end user, the better we can generate that demand on behalf of our customers, the Home Depots of the world, the Amazons of the world.”"I read our global privacy policy from end to end. I recommend all marketers or anyone involved in customer data to read that because that's pretty much a covenant of sorts that explains to the end user how is it that we are going to use the data. Why are we asking for the data we are asking for?”--------- Show Timestamps: (00:59) Ana’s current role and what she does with data(01:24) What kind of data does Stanley Black and Decker use?(02:55) Collecting end-user data to generate demand (04:23) Demonstrating the value of insights within a large company (06:10) What does activating the database mean? (07:50) Working between technical and business stakeholders (09:47) Examples of translating business problems into data language (13:43) Talking data to the business stakeholders (18:04) Moving from data to insight(18:46) How Ana thinks about data privacy (23:35) The trend toward increased data privacy regulations(27:55) What lessons has she learned from working with data at this scale? (30:51) Experimenting and using incomplete datasets (36:11) How is Ana experimenting with AI?-------- Sponsor: This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.-------- Links: Connect with Ana Mourão on LinkedIn  Connect with Host, Ian Cook, on LinkedInFollow Seek on LinkedIn  https://seekinsights.com/  

The Science of Predicting Consumer Taste with Alex Elias, Founder and CEO of Qloo

Could you anticipate someone's musical preferences based on their taste in movies? Perhaps, but Qloo, an innovative predictive algorithm that maps consumer tastes, goes far beyond that. Their models can make relational taste predictions about your preferred snacks, favorite bars, book choices, dream travel destinations, and much more. In this episode of The Insights Factory, Ian sits down with Alex Elias, Founder and CEO of Qloo, to discuss their extensive consumer taste data set and their ability to map consumer preferences across categories. They also delve into Qloo’s geospatial precision and the anonymity embedded in their AI and ML models.--------- Key Quotes: “With the geospatial model, we like to do these ridiculous data polls where it's like, 57th Street and 11th Avenue, plus Tolstoy, plus, Jill Sander, the fashion brand, and have it extrapolate where that person would want to grab a bagel or something like that.”“One example recently was with another brand of product, where the cross category correlates to film preferences and TV preferences. It showed a penchant for horror and fear, and campy horror in particular. And that ultimately informed some sort of creative that was about the fear of running out of a product.”“I would encourage people to approach this whole world of AI and data with a degree of optimism and hope and just excitement, because I think there's so much about it that could serve us. And a lot of the kind of doom and gloom narratives around it are likely leading to a degree of trepidation and sort of antagonism that ultimately is counterproductive, I think.”--------- Show Timestamps: (01:06) Why Alex started Qloo(03:29) Building a symmetrical panel (08:05) Impacting the bottom line through consumer taste data (10:45) Interacting with Qloo(15:51) Anonymity and privacy (18:08) Entity instead of identity(19:57) Thoughts on AI (25:39) What do customers use Qloo data for? (32:21) Navigating the gap between the business problem and the data owner(37:16) What technology excites Alex moving forward? (42:49) Approaching AI with optimism -------- Sponsor: This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.-------- Links: Connect with Alex Elias on LinkedIn  Connect with Host, Ian Cook, on LinkedInFollow Seek on LinkedIn  https://seekinsights.com/