The CMO Whisperer

Where Strategy Meets Reality - Christopher Wallace

My guest today is Christopher Wallace. Christopher spends his days helping companies close one of the biggest gaps in business, the space between what gets set in the boardroom and what actually happens in front of the customer. He's the president of InnerView, where he works closely with sales organizations to make sure their go-to-market strategies don't just live in slide decks, but actually show up in the moments that matter most - when customers are making buying decisions. Under his leadership, InnerView has helped companies drive meaningful improvements in revenue performance and customer satisfaction across millions of frontline interactions. Christopher is also an adjunct marketing professor at Villanova University, and his insights have been featured in Harvard Business Review and Forbes, to name a few. He's a frequent keynote speaker, panel moderator and podcast guest, appearing on more than 70 business shows.

Why Brands Win or Lose - Scott Davis

My guest today is Scott Davis, Chief Growth Officer at Prophet. Scott is one of the architects behind Prophet's evolution from a 35-person brand shop into a global growth consultancy with 500+ people across 16 offices, partnering with CEOs and CMOs who are serious about turning brands into a real growth engine. He leads Prophet's global go-to market, the CMO practice, and corporate marketing, sitting squarely at the intersection of strategy, execution, and results. Over his career, Scott has worked with some of the most iconic brands on the planet. Amazon, Google, Microsoft, Pfizer, IBM, the NBA, J&J, and Hershey's while also advising PE and VC firms and their portfolios on how to scale with intention.

Where Brand Meets Revenue - Maxime Guirauton

My guest today is Maxime Guirauton, Vice President and Global Head of Marketing and Sales Development at Visa, where he's helping power the engine behind Visa Direct and driving demand across markets, regions and time zones. Before Visa, Maxime was the CMO at Currencycloud, the cross-border payments platform that Visa acquired. And earlier in his career, he led major brand and growth work at Samsung Electronics and JLL. He's lived inside global enterprises, high-growth tech and complex B2B ecosystems, and he knows what it takes to build brands that actually move revenue. He's also the cohost of Visa's "Money Travels" podcast, where he sits down with industry leaders to unpack the future of money movement and marketing innovation.

Leadership Beyond the Algorithm - Jon Francis

My guest this week is Jon Francis, the newly appointed Chief Data & Analytics Officer, and Head of Digital at State Farm Insurance. John's career reads like a master class in how data, digital and experience converge to drive transformation. At State Farm, he's going to be focused on building smarter, more human digital experience that serves both customers and agents, a mission that sits squarely at the intersection of technology and trust.Before joining State Farm, he spent three years at General Motors as Chief Data and Analytics Officer, leading enterprise-wide data strategy and innovation. Prior to that, he served as Chief Digital and Analytics Officer at Starbucks, where he and his team built a centralized engine for analytics, machine learning, and research, powering everything from personalized marketing to AI-driven real estate decisions. If that's not enough, John's career has also spanned leadership roles at Nike, Amazon, Expedia, and T-Mobile, making him one of the few executives who's helped shape digital strategy across nearly every major industry. 

Building Brands That Last - Steve Cundari

My guest today is Steve Cundari, co-founder and partner of Summit House, an award-winning venture studio that's quietly become a growth engine for some of the most recognizable brands on the planet. Steve is a builder in the purest sense. He's founded companies, exited companies, scaled platforms, and now leads a collective of specialized agencies that operate as one integrated ecosystem, blending strategy, creativity, and innovation into real business momentum.From entertainment and tech to sports, hospitality and consumer brands, his fingerprints are all over modern marketing at scale, and that is not hyperbole. Under Steve's leadership, Summit House has earned top industry honors including Clio's, Emmy's and Film Festival Awards while supporting brands like Spotify, DirecTV, Live Golf, Starbucks, Dick's Sporting Goods, the NBA, NFL, Meta, Nintendo and more!He's also an active advisor and investor in early-stage companies and venture funds, extending his obsession with building and scaling far beyond a single platform.