What's Next?

Introducing What's Next?

What’s Next? is a podcast from Kindred Communications where host Reeves Kirtner sits down with the people making things happen in our region—in business, events, and in the community. There are so many positive things happening right now, and this show is about the people behind it: their stories, the lessons they’ve learned, and where they’re headed next. Each episode features real, unscripted conversations with business owners, festival organizers, community leaders, and others. We dig into how they got started, the challenges they’ve faced, and what it really takes to build something that lasts.

Leading Huntington - Mayor Steve Williams

Note: In Your Business is now What’s Next? We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. In this special episode of In Your Business, host Reeves Kirtner sits down with Huntington’s outgoing mayor, Steve Williams, as he concludes his final term in office. Over the past several years, Huntington has undergone significant transformation, and this conversation dives deep into the leadership and vision that made it possible. From revitalizing downtown Huntington to fostering economic development and spearheading major infrastructure projects, Mayor Williams reflects on the challenges, successes, and lessons learned along the way. They discuss the impact of public-private partnerships, the evolution of the city’s business landscape, and the lasting legacy of his time in office. As Mayor Williams reflects on his proudest accomplishments and shares his vision for Huntington’s future, this episode offers an inspiring glimpse into what it takes to lead a city through change and growth. 

Advertising on a Budget - Bullseye Total Media

Note: In Your Business is now What’s Next? We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. In this episode of In Your Business, we’re talking about how small businesses can achieve big results with a small advertising budget. Advertising doesn’t have to be expensive—it just takes a strategic approach. Joining us is Amy Frasure, owner of Bullseye Total Media, who specializes in helping businesses grow by maximizing every dollar they spend on marketing.Amy shares creative and affordable advertising strategies, from leveraging cost-effective digital tools to using smart targeting techniques that make each campaign count. Whether you’re a small business owner just getting started with advertising or looking to stretch your budget even further, this episode is full of actionable tips to help you reach your goals without overspending.

Eat Local, Live Well - Twelvepole Trading Post

Note: In Your Business is now What’s Next? We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. In this episode of In Your Business, we’re joined by Lacy Ferguson, the owner and driving force behind Twelvepole Trading Post, a local gem redefining the relationship between food and wellness through fresh, locally sourced ingredients and a mission rooted in health. Lacy shares the remarkable journey of sourcing ingredients from over 40 nearby farms and how this commitment to local agriculture brings both community and quality to the table.

Communication and Customer Care - Blue Kangaroo Packoutz

Note: In Your Business is now What’s Next? We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. In this episode of In Your Business, host Reeves Kirtner sits down with Jesse Lewis, owner of Blue Kangaroo Packoutz, an industry leader in item restoration and crisis recovery. Specializing in helping homeowners and businesses rebuild after fires, floods, and other unexpected disasters, Blue Kangaroo Packoutz not only restores items to their pre-damaged state but also provides compassionate support during highly stressful times. We also discuss essential topics for business owners: How can you prepare for unforeseen disasters? What steps can minimize potential damage and disruption? Jesse Lewis shares practical advice on crisis management, customer service excellence under pressure, and the importance of empathy in building lasting client relationships—even when emotions are high.