Full Funnel Marketing by Keywordio

Ep18 - The AI Agent Playbook

Show NotesIn this episode, Johan and Jonas open the AI toolbox and reveal how next-gen marketing teams are building custom GPTs, Gemini-powered copilots, and using Veo for video automation.It’s not about experimenting anymore,it’s about implementing AI at scale. Learn how the most forward-thinking ecommerce teams use foundation models to optimize creative, analytics, and media execution.What You'll Learn:How to use OpenAI’s GPT and Google’s Gemini to build custom marketing agentsThe role of Vertex AI and Google Cloud in scalable agent deploymentsReal-world use cases: from feed optimization to automated insightsWhat Veo, Google’s generative video AI, means for future content creationWhy marketing teams are moving from ChatGPT prompts to full AI workflowsShow LinksConnect with us: Jonas LinkedinJohan’s LinkedinEmail us: Jonas@keywordio.comJohanlidner@keywordio.comGet a quote from Keywordio 

Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeli

In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.You'll learn:What it takes to step into leadership during a brand’s transitionHow agency experience can shape e-commerce strategyLessons from shifting platforms and preserving pricing powerWhy owning your brand is essential to long-term successHow to communicate price increases without losing trustThe practical meaning of “pricing power” in a competitive marketWhat sustainability looks like beyond buzzwordsHow AI tools are transforming daily work across content and customer serviceWhether you're growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways.In the links you have access to all extra content discussed in the episod.Show LinksLUCA SERIEN MELIMELIThe  Effectiveness  EquationForbes - Warren Buffett on Pricing PowerConnect with us: Rebecka’s LinkedinJonas LinkedinLovisa's LinkedinEmail us: Jonas@keywordio.comLovisa@keywordio.comGet a quote from Keywordio 

Ep16 - The End to Advantage Shopping Campaigns?

Show NotesJoin digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising.Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what's staying, what's changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy!Show LinksSlides from the podcastConnect with us: Johan’s LinkedinJonas LinkedinEmail us: Jonas@keywordio.comJohanlidner@keywordio.comGet a quote from Keywordio

Ep15 - Wrapping up 2024 with Jorge Montoya

Show Notes Join digital marketing experts Johan Lidner ,Jonas Hagströmer Theodorsson and our special guest Jorge Montoya from Filippa K as they share their learning of 2024, with a little bit more focus on the creative part. Want to know the secret behind 2024's most successful marketing campaigns? In this episode, we dive into how creative and marketing teams work together, the biggest lessons we learned this year, and the strategies that made our top campaigns stand out. Stay tuned for insights that can transform your own projects—plus, a surprising takeaway you won’t want to miss! Show Links FIlippa K’s Meta Ads Library Connect with us:  Johan’s Linkedin Jonas Linkedin Jorges Linkedin Email us:  Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio 

Ep14 - AI Makes Your Team More Efficient

Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season. In this episode, you'll learn how to Gain an understanding of how AI technologies are reshaping the business landscape and how you can implement them in your teams by using Gemini 1.5 Open Ai o1, & Llama 3.1, and much more  Show Links AI event  Connect with us:  Johan’s Linkedin Jonas Linkedin Email us:  Jonas@keywordio.com Johanlidner@keywordio.com Get a quote from Keywordio