Founding Partner Podcast

Military Justice with Robert Capovilla

What does it really take to grow a law firm from two former Army JAG officers in a kitchen… to a 40-person national practice in under six years?In this episode of The Founding Partner Podcast, Robert Capovilla shares the mindset, marketing strategy, and uncomfortable decisions that fueled his firm’s rapid growth. From direct lead generation to 50 military-base billboards, this conversation is a masterclass in commitment, courage, and building something bigger than yourself.

Letting Go of the Billable Hour with Trevor Riddle

What if your burnout isn’t caused by the work… but by the way you’re paid to do it?After 14 years in high-stakes criminal defense, Trevor Riddle walked away. He thought he needed a new practice area. A new city. A fresh start.But the real problem wasn’t the cases. It was the billable hour.So he came back, built a firm on flat fees, and bet everything on alignment over tradition.Would you have the courage to rebuild your career from the ground up?

Be Your Legacy with Scott Zucker

I’ve interviewed a lot of successful founders, but Scott Zucker’s story made me pause. What if building a niche isn’t about picking the “right” strategy, but paying attention long enough to see what keeps showing up? What if the real edge isn’t certainty, but curiosity? In this conversation, we talk about saying yes before you feel ready, using fear as fuel, and why legacy isn’t something you leave behind, it’s something you practice every day.

Passion + Perseverance + Preparation with Laura Ramos James

From the outside, growth looks linear. From the inside, it never is.When I sat down with Laura Ramos James, we talked about the parts of building a law firm that don’t make it into highlight reels. The moments when the firm grows but you’re stretched thinner. When hiring helps and complicates things at the same time. When success creates opportunity, but also exhaustion.What if the real challenge isn’t growth itself, but who you have to become to sustain it?

Lawyer Marketing Tactics with Brian Glass

What if everything works in law firm marketing, just not for you yet? If you are starting from zero, where should the first dollar go: lunches or LSAs? Is podcasting a smart play, or should you borrow someone else’s audience first? What would happen if you defined your “wanted case” and fixed intake before buying more leads? And who already has your clients today, quietly waiting to refer them? This episode tackles the questions most firms avoid and shows how analog work scales your digital results.