Mastering eCommerce Marketing

200. The Truth About Creator Marketing ROI with Megan Vasquez

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin.Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no longer a side project. It is expected to deliver results.They cover how to forecast revenue from influencers, how to align campaign goals with the right creators, and why reducing friction in the buying process makes a big difference.Megan also talks about TikTok Shop, affiliate strategy, and the importance of long term creator relationships.If you want a clearer view of how creator marketing drives sales today, this episode is worth listening to.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Megan Vasquez, Director of Creator Strategy & Strategic Marketing at GRINMegan Vasquez’s LinkedIn | GRINTakeaways:The creator economy is evolving and growing rapidly.Data-driven marketing is essential for success in the creator space.AI can help streamline processes and enhance creativity.TikTok has revolutionized e-commerce and product discovery.Brands must focus on building authentic relationships with creators.Neglecting brand affinity can lead to poor performance in campaigns.Long-term contracts with creators foster trust and better results.Clicks and audience sentiment are crucial KPIs for campaigns.User-generated content often outperforms traditional marketing.Grin is focused on meeting market needs with innovative solutions.Chapters:00:00 Introduction to the Creator Economy02:29 The Evolution of the Creator Economy05:18 Data-Driven Marketing in the Creator Space08:14 Balancing Self-Service and Hand-Holding in SaaS11:08 The Role of AI in Marketing and Content Creation13:49 The Impact of TikTok on Social Shopping16:45 Common Mistakes in Creator Programs19:49 Building Long-Term Relationships with Creators22:47 Key Performance Indicators for Campaign Success25:26 Future Plans for Grin and the Creator Economy

199. Why Your Amazon Page Isn’t Converting with Daniela Bolzmann

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Daniela Bolzmann, Founder of Mindful Goods, to talk about what actually moves the needle on Amazon today.Daniela works with brands around the world on Amazon creative, SEO, and conversion, and she spends her days testing what works and what does not. The conversation opens with how Daniela thinks about business, from abundance and gratitude to building systems that support long term growth.From there, they get into the real work. Daniela breaks down the Amazon funnel in plain terms, starting with getting found through titles and bullets, then earning the click with main images, and finally converting shoppers once they land on the listing. She explains why so many brands still treat Amazon like Shopify, and how that mistake shows up in missed sales.They also talk about testing, creative refresh cycles, and how competition reacts when something starts working. This episode feels like two operators comparing notes on how Amazon actually works right now.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Daniela Anavitarte Bolzmann, CEO & Founder at Mindful GoodsDaniela Anavitarte Bolzmann’s LinkedIn | Mindful GoodsGet The ULTIMATE Amazon Product Image Swipe File!Watch the full Youtube video here:https://youtu.be/cEwxxRle_MoTakeaways:Abundance is a mindset that opens doors.AI tools are essential for modern creative processes.Optimizing titles and bullets can significantly increase sales.Main images are crucial for attracting clicks on Amazon.Every image should address customer objections or questions.Amazon marketing requires a balance of conversion and traffic strategies.Continuous testing is key to finding winning variants.Understanding your ideal customer is vital for effective marketing.Visual storytelling enhances product appeal and conversion rates.Brands must adapt their strategies to remain competitive.Chapters:00:00 Introduction to Abundance and Flow02:51 Navigating Changes in Amazon Marketing05:31 Leveraging AI in Creative Processes08:40 Building an Organic Amazon Strategy11:14 Optimizing Product Listings for Conversion16:06 The Importance of Visual Storytelling19:02 Understanding Organic vs Paid Strategies24:48 Identifying Your Ideal Customer28:24 Resources and Closing Thoughts

198. How To Launch A Beauty Brand with David Feuerstein

On this episode of Mastering eCommerce Marketing, Eitan Koter welcomes David Feuerstein, Founder and CBO of CREATOR, a company rethinking how beauty brands are made.David shares how CREATOR makes it possible for creators, influencers, and DTC brands to launch real beauty products without massive upfront inventory or long development cycles. What used to take months and large checks can now start with small runs that grow based on demand.Eitan and David talk through why beauty has lagged behind apparel when it comes to on-demand production, and what changes when manufacturing, storefronts, and sales data are finally connected. David explains how this approach helps brands avoid overstocking, missed sales, and cash tied up in warehouses.They also cover how AI supports better forecasting, smoother production planning, and smarter marketing decisions, especially when campaigns take off faster than expected.Along the way, David shares stories from working with creators and DTC brands that started with a few hundred units and scaled to tens of thousands, all without switching factories or rebuilding their supply chain.If you’re thinking about launching a beauty brand, expanding an existing one, or just want to understand how creators are moving beyond affiliate links into real ownership, this episode sets the stage.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: David Feuerstein, Founder & CBO at Cre8orDavid Feuerstein’s LinkedIn | Cre8orWatch the full Youtube video here:https://youtu.be/3ButC4BxbGMTakeaways:Launching beauty products is complex due to compliance, formulation, and manufacturing.Cre8or gives creators and brands access to on-demand beauty manufacturing.Inventory is one of the biggest risks for growing brands.Starting small and scaling with demand lowers financial pressure.Creators are moving beyond affiliate links to owning products.AI supports forecasting, production timing, and inventory planning.The future of beauty favors speed, flexibility, and lower risk.Chapters:00:00 Welcome and guest intro01:16 Values that guide David’s work03:47 What Cre8or does05:06 Why beauty is harder than merch06:25 Challenges creators face09:02 Inventory and risk13:32 Scaling without overstock15:34 Manufacturing meets demand21:00 AI and forecasting24:39 The future of beauty brands28:16 How to work with Cre8or

197. Email Marketing Secrets Every Shopify Brand Needs with Jordan Gordon

In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Jordan Gordon, Head of Email Retention and CRO at Pilot House Digital, and the host of the World’s Best Email Retention Podcast.Jordan shares how he found his way into email early on, why he stayed focused on it, and how that focus turned into a long-term advantage. The conversation centers on one simple idea. Brands cannot scale efficiently if retention is treated as an afterthought.They talk through what Jordan sees when auditing Shopify and Klaviyo accounts, how email revenue compares to paid media, and why the cheapest customer is often the one you already have. Jordan explains how email supports ads behind the scenes, improves return on spend, and creates room to grow without increasing costs.On the CRO side, Jordan walks through how he looks at funnels, where most sites lose momentum, and why homepage and product page paths matter more than most teams expect. He also explains why simplifying choices and highlighting hero products often works better than complex redesigns.They close with a look at the inbox today, why automation matters more than constant campaigns, and how brands can stay visible without wearing out their list.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Jordan Gordon, Head of Email, Retention and CRO at Pilothouse DigitalJordan Gordon’s LinkedIn | Pilothouse DigitalWatch the full Youtube video here:https://youtu.be/-GQliosqjjkTakeaways:Scale, depth, and dedication are crucial in e-commerce.Email retention can significantly impact revenue.Your cheapest buyer is the buyer you already have.Email is a 50-year-old protocol that remains vital.Email marketing is the most prolific communication system.A tight campaign window and automation are essential for success.Focus on the landing pad for traffic to improve results.Retention tactics can prevent leaving money on the table.Understanding the connection between bottom-of-funnel and advertising success is key.Optimizing conversion rates requires understanding user funnels and choke points.Chapters:00:00 Introduction to E-commerce Retention Strategies02:50 The Importance of Scale, Depth, and Dedication05:18 Email Retention: The Bottom of the Funnel08:22 Connecting Email and Advertising Success11:08 The Riddle of Email as a Profit Center13:46 Optimizing Conversion Rate Optimization (CRO) Strategies16:28 Understanding User Funnels and Choke Points19:17 Measuring Success in CRO21:55 The Future of Email Marketing in 202624:40 The World's Best Email Retention Podcast

196. Franchise Startup Guide for First-Time Owners with Jon Ostenson

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jon Ostenson, Founder, CEO and Consultant at FranBridge Consulting, for a grounded conversation about franchising and how it actually works in the real world.Jon has spent years on both sides of the table. He’s run a franchise system, invested as a franchisee, and now works closely with entrepreneurs and business owners who are deciding whether franchising makes sense for them.Together, they talk through what franchising really means beyond the headlines. Jon explains how franchise models are structured, why non food franchises are growing fast, and what people should consider before choosing between starting a business, buying one, or joining a franchise system.They also cover common mistakes, like underestimating the work involved or moving too fast. Jon shares how territories are protected, how financing usually works, and what strong franchise operators tend to have in place to support their owners.This episode is a clear, honest look at franchising for anyone thinking about business ownership, growth, or expansion without starting from scratch.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Jon Ostenson, Founder, CEO and Consultant at FranBridge ConsultingJon Ostenson’s LinkedIn | FranBridge ConsultingWatch the full Youtube video here:https://youtu.be/AVuocPOHg6QTakeaways:Franchising provides a support system for entrepreneurs.It's essential to evaluate the franchise model before investing.Common mistakes include underestimating the work involved in franchising.Timing is crucial; the right moment to start may never come.Franchising can be a viable expansion strategy for existing businesses.A strong leadership team is vital for franchise success.Understanding the investment and revenue structure is key.Franchisees need protection in their territories to succeed.Non-food franchises are gaining popularity and profitability.Building an asset through franchising offers long-term benefits.Chapters:00:00 Introduction to Franchising and Personal Insights03:04 The Franchise Model Explained05:47 Key Considerations for Entrepreneurs08:35 Evaluating Franchise Opportunities11:32 Mistakes to Avoid in Franchising14:16 Franchising as a Growth Strategy17:29 The Role of Support in Franchising20:09 Protecting Franchisees and Territory Management23:07 Investment and Revenue Structure in Franchising25:58 Resources and Next Steps for Interested Entrepreneurs28:45 Conclusion and Final Thoughts