The Power Plays Podcast

From $0 to $15k in 3 Years: How To Build an SMMA The Right Way (Student Interview)

Send us a textIn this video, Keaton Walker interviews Matthew Freestone, who shares his authentic journey from nightclub promoter to successful digital marketing agency owner. Learn how he built a sustainable agency with 20+ clients in the home improvement niche, using innovative strategies like paid trial periods and seasonal optimization. Matthew reveals his unique approach to client acquisition and why taking the "slow burn" path led to greater success than the typical churn-and-burn model. Perfect for aspiring agency owners and digital marketers looking to build long-term client relationships.Watch this episode on YouTube: https://youtu.be/tJ_FsBP6zN0🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshootTimestamps:00:00-Overview    00:24-Gateway to Digital Marketing    07:13-GHL!    09:01-"Actual" Free Trial    13:11-Matt's Past Job    20:35-Cold Outreach Tips    24:24-Going Full time agency    28:55-Gaining clients with a facebook post    34:00-Branding    37:42-Scaling the Agency    41:02-Improving Sales Calls    48:55-Spending on Coaching    52:29-What's Next🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#smma #casestudy #successstory

Inc 5000 SMMA Owner Reveals: Why Most Agencies Fail, and How To Scale To $200k/m w/ Matt Coffy

Send us a text🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/coursesWatch This Episode On YouTube: https://youtu.be/6g8lsbz4Htc⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshootIn this video, Keaton Walker interviews Matt Coffy, a successful agency owner who recently sold his business. Prior to the sale, Matt's agency was generating around $200,000 per month in revenue. The interview covers Matt's journey from starting his agency to eventually making the Inc 5000 list in 2023, which was a major milestone that led to his decision to sell the business. Matt brings a unique perspective as both a business owner and musician, balancing his agency work with his passion for performing in a band.Timestamps:00:00-Teaser    01:18-Getting into the agency space    06:18-GHL!    08:07-How the partnership worked    12:20-Partnership done right    14:39-Having fun with your business    18:10-Agency Journey Stories    28:29-Matt's income stream    35:29-Coolest Case Study    38:57-Charging for the services    41:15-Rule of thumb in marketing    45:19-Answering repeating questions    53:18-Matt's Sales Numbers    1:00:10-Bonus 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#SMMA #GoHighLevel #AgencyLife

Why GoHighLevel Users Emails Land in Spam (And How To Fix It) with Email Expert Matt Rattliff

Send us a textIn this video, Keaton Walker interviews email deliverability expert Matt Rattliff about solving critical email spam issues in GoHighLevel. Learn essential strategies for proper domain setup, maintaining healthy email engagement rates, and preventing your marketing emails from landing in spam folders. Matt shares invaluable insights from his experience helping clients send over a million emails monthly, making this a must-watch for GoHighLevel users, agency owners, and email marketers looking to improve their deliverability rates and maximize ROI from their email campaigns.🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/coursesGet Matt's Help Here: https://es.funneltechie.com/premium-service?am_id=keaton9549Watch This Episode On YouTube: https://youtu.be/y_og4MXDyGg⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshootTimestamps0:00 - Overview0:16 - Matt's love for gaming and the beginning5:57 - From blacklisted to making millions on their email list7:21 - GHL!16:44 - Delivering emails properly and streamlyne it into SAAS26:53 - Building your email list30:47 - Mailgun vs LC33:19 - Inbox IQ!39:19 - Matt's Snapshot!42:44 - What's more for GHL Emails?46:05 - the most streamlined onboarding process49:43 - How to enjoy writing emails53:55 - Clients that send a million emails a month55:22 - Inbox IQ56:13 - The better Mailgun alternative56:58 - Boost your emails with Matt🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#smma #emailmarketing #spam

Ex-$120M Director Now Makes More Money Working 2 Days a Week as a Consultant (Full Interview w/ James Kemp)

Send us a textIn this video, Keaton Walker interviews James Kemp, a successful business consultant living in Bali who built multiple 7-figure businesses while working just 2 days per week. James shares his unconventional approach to business success, revealing why selling small promises with big vision is more effective than making huge claims, and how changing your content from "how-to" to "how-I" can transform your results. As the author of "The Sovereign Consultant" and a mentor who's helped countless entrepreneurs scale their businesses while maintaining lifestyle freedom, James explains why the path to success isn't about following someone else's template but finding your own authentic way through demonstration rather than declaration.Watch This Episode on YouTube Here: https://youtu.be/xy43M9TYiaI🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/coursesGet James's Book Here: https://thesovereignconsultant.com/get⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshootTimestamps:00:00-Overview    00:29-Hello James!    06:13-GHL!    08:02-Gunning for the $150mil business  10:23-Honing skillset and mindset    12:59-The Art of Time Management    17:29-Measuring a different kind of success  24:26-Who do you need to be, to be successful?  30:32-Feeling left behind    33:05-Dials to tweak    41:37-Attracting Quality Leads   47:04-Offer Creation    55:47-Serving yourself    1:02:57-Stop Needing, Start Attracting   1:06:41-Don't Sell, "Demonstrate"   1:10:15-The 0-$100k Way    1:16:52-More of James's Secret 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#smma #consulting #podcast

Prospect, Upsell, and Retain: Slash Your Agency Churn with Direct Mail and Gifting w/ Mailbox Power

Send us a textIn this video, Keaton Walker interviews William from Mailbox Power, a company offering automated direct mail and gifting solutions. They discuss the effectiveness of physical marketing in a digital age, highlighting how Mailbox Power's system allows businesses to send personalized postcards and gifts at scale. The conversation covers success stories, white-labeling opportunities, and strategies for combining digital and physical marketing to improve customer engagement and retention.Watch This Episode on YouTube: https://youtu.be/Ur8FEHFvHtQ❗Get 25% Off Mailbox Power 👉 https://go.mailboxpower.com/kw🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshootTimestamps:00:00-Overview    00:32-Mailbox Power in a nutshell    05:55-Crazy Success Story    08:35-What does GHL have to do?    13:26-Combining GHL & Mail Marketing    15:51-Risk of Digital vs Physical product    17:13-All About Mail Marketing!    28:37-Why is Physical Marketing Important    31:06-Another Crazy Success Story    37:18-Agency Beginners Hack! 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#smma #mailboxpower #gifting