SEO for Established Entrepreneurs: The Basic B

How to Create a Case Study Blog Post (w/ SEO)

“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”That is the power of an SEO optimized case study!Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.And that just so happens to be exactly what I’m walking you through in this episode!Tune in to discover:What case studies are & where they fit in your funnelWhy case studies are SO much more powerful when they have SEO incorporatedHow long case studies should be & how frequently you should aim to create themWhat it actually looks like to create a case study with SEO—I’ll share my process & favorite toolsI’m even going to share a few examples with you!🔗 Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱Mini SEO Audit 🤓Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

SEO Q+A: Blogging, Coaching, & Podcast Guesting

Questions like “can SEO help me rank in a way that helps  business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!I had so many actual questions asked by actual entrepreneurs just like you that I got to pull from for this Q+A episode.Please know if YOU ever have questions, you can send them to me on Instagram.For now, play & be sure to save this episode so you can easily reference it in the future!🔗Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱Mini SEO Audit 🤓Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

How SEO Actually *Helped* Erin Rewrite Her Website Copy

“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor, Erin Wilson.Erin, like several other SEO & Grow students, opted to rewrite her website copy while in the program.Her SEO journey wasn’t just about finding a sustainable marketing stragetgy—it was about setting the foundation for the success of her new online business!You’ll discover why Erin found SEO to be a helpful tool for rewriting her website, what it was like going through the SEO & Grow program, & you’ll hear results she’s experiencing only about a month after implementation! 🎉→ Get the full show notes here!🔗Links:Shine with SEO (2-part blogging workshop) → use code PODCAST10SEO & Grow (group coaching program) → early bird bonuses availableSEO Basics Course (self-paced)———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱Mini SEO Audit 🤓Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

Top 5 Lies About Blogging & SEO: EXPOSED 🔎

Let’s get right to it because—we desperately need to talk about blogging.Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic.That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the strategy because everyone has been so focused on social media.So I want to address these 5 common lies about blogging. I see them roaming around the internet pretty frequently—and that’s just not necessary OR helpful to you as a business owner!Get the full show notes here!: https://brittanyherzberg.com/blog/exposing-lies-all-about-seo-blogging———👉 Save a seat for the January blogging workshop ($37 with code PODCAST10)The party starts January 23rd!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱Mini SEO Audit 🤓Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

Your 2026 Lead Gen Strategy: 5 Diff Ways to Get Found by SEO

I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO.→ 5 things you can do with SEO to help you get found online in 2026.There’s a little bit of everything in here—quick tasks, a little more time consuming tasks, things for podcasts and blogs and websites.Tune in, take notes, & be sure to check out the blog post linked below for the full list of resources I mention ⤵️→ Get the full show notes here: https://brittanyherzberg.com/blog/2026-lead-gen-strategy-to-get-found-online-with-seo👉 DM Brittany on Instagram: https://www.instagram.com/brittany_herzberg/———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱Mini SEO Audit 🤓Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———