U.S. of N/A: Non-Alcoholic and Mindful Drinking

Workplace Culture In The Age Of Mindful Living And Wellness

Workplace wellness has never been more visible, from mental health benefits to flexible schedules, but has it truly become central to how companies operate, or is it still a leadership side project? That was one of the questions we explored with Jennifer Moss, an award-winning author and workplace culture strategist, in our first episode of 2026. A frequent contributor to Harvard Business Review, CNN, Time, and The Wall Street Journal, Jennifer has spent her career studying burnout, happiness at work, and organizational wellbeing.Our conversation examined how forces like AI, hybrid work, and always-on digital culture are reshaping employee health, often intensifying stress rather than reducing it. Jennifer shared why, despite significant investment, mental health and wellbeing initiatives still struggle to move from the margins into the core of leadership strategy.We also discussed how the physical elements of work, from office environments to everyday nutritional choices, play a meaningful role in energy, focus, and resilience. And of course, how mindful drinking plays into all of the above.Mentioned in this episode:Jennifer MossWe'd love your feedback!

REWIND: A Look Back At 2025, And The Future Of Mindful Drinking

January will mark our 2nd birthday as a podcast, and like most restless toddlers, we're really only getting started. But before we turn the calendar to 2026 we first take a look back at highlights from just a few of our favorite Season 2 episodes, focusing on the many founders we've featured sharing why they're passionate about mindful drinking. Here's seven of those founders / leaders, talking specifically about their 'why':Laurel Harrop, Busty LushLauren Chitwood, SpiritlessIan Blessing, All The BitterMark Ruf, NA Beer ClubCarl Radke, Soft Bar + CafeGary Long, Botanical SciencesMary Bernuth, Pharos BrandsSpecial thanks to our sponsor, Go Brewing / Easy Man, makers of delicious craft beer and infused brews! Use promo code NATION15 to take an additional 15% off your online order.We'd love your feedback!

Seven Questions About The Federal Hemp Ban

When signed into law on November 12th, 2025, a bill ironically known as the "Government Shutdown Prevention Act," included language that would all but shut down the multi-billion dollar hemp industry, of which beverages are a major piece.In this bonus episode we dive into seven questions that define what's next for an industry picking itself off the mat, and how consumers might respond. Questions we address include:1) How will the hemp industry, accustomed to playing defense against state legislative banning efforts, shift their focus to going on offense? 2) With November, 2026 as the timetable for the new restrictions, will that allow enough time to lobby the federal government to change course? 3) Will a large number of consumers pursue a medical cannabis card to continue access to products they have become used to buying in traditional retail stores? 4) How might this impact efforts to re-schedule cannabis from a Schedule I controlled substance? 5) Will hemp beverage brands turn to other functional ingredients to try and fill the void? Ashwagandha, l-theanine, Lion's Mane and other nootropics have been promoted for their functional benefits, which aren't nearly as obvious as THC.6) Are unhappy consumers likely to turn their focus toward legalizing recreational cannabis in more states?7) How might this impact the overall non-alcoholic beverage space?Want to comment on our LinkedIn discussion? Also mentioned in this episode:Free Spirits Podcast (interview with HBA's Chris Lackner)Gary Long, Botanical Sciences (past U.S. of N/A episode)We'd love your feedback!

Has Mindful Drinking Finally Become Aspirational?

We know mindful drinking supports wellness and healthier choices. But has it also finally become something the cool kids are into? That was the question we posed to Sam Bail, Founder of Third Place Bar, who has been running pop-up events in New York City for three years. What's been different lately in her business? Getting calls from brands in fashion and beauty, wanting to feature non-alcoholic drinks at various industry and launch events. It's part of a broader trend of NA continuing to show up in places beyond the dusty cabinet where bars and restaurants used to keep the O'Doul's.Mentioned in this episode:Third Place BarAnti Hangover Drinking Club (Sam's Substack)Where To Drink When You're Not Drinking? (IG video series)We'd love your feedback!

The State of Non-Alc, Featuring the Modern Substitute

A lot can happen in eighteen months, and we re-visited our season one conversation with The Modern Substitute's Myles Faulkner to discuss the state of the non-alcoholic category. In a follow-up to that original interview we talk about the rise of hemp-infused beverages, a continuing stream of celebrity-backed brands, and a mid-strength category that probably isn't getting enough attention yet. We also talk about some of Myles' faves, what he'd like to see from a hospitality perspective at the bar and restaurant level, and we end with a little global football talk less than a year away from the World Cup coming to North America.Mentioned in this episode: The Modern Substitute (home page)Asahi 0.010 Barrel NA Apocalypse IPAAlmave Blanco and AmbarTweedleLucky Frog ReposeWe'd love your feedback!