The Growth Show with Whitney Bateson

Ep. 109: When Your Business Stops Working: How Ana Reisdorf Pivoted to 40K Downloads/Month with GLP-1 Hub

What do you do when the business you've spent years building starts to crumble and no amount of hustle can fix it? Ana Reisdorf knows that feeling well.After years of running a successful health writing agency with a team of 10 writers, Ana watched her revenue dry up as clients took content in-house, AI tools disrupted SEO writing, and a costly course launch left her in debt. She went from doubling her revenue year over year to sending 2,000 cold pitches with zero new clients.Then one day in the shower, an idea hit... and GLP-1 Hub was born.In less than a year, Ana turned her deep nutrition expertise and content skills into a media platform that's now pulling in 40,000+ podcast downloads a month, ranking in the top 20 of Medicine on Apple Podcasts, and generating real revenue from sponsorships, YouTube ads, digital products, and a brand-new membership.This conversation is raw, real, and packed with practical takeaways for any wellness pro thinking about pivoting, building a content platform, or just wondering if it's time to try something new.Takeaways:Your past expertise is fuel for what's next. Ana spent years building SEO and content skills for other brands. When she launched GLP-1 Hub, she applied every bit of that knowledge to her own platform, and it paid off fast. Read the tea leaves. There's a difference between a normal business dip and a fundamental market shift. If you've exhausted every strategy and the numbers keep dropping, it might be time to pivot... not push harder. Start before you're ready. Ana's early YouTube videos weren't polished. She edited them herself and they weren't perfect. But one of those early sponsored videos has 18,000 views and is still generating results. Go where the audience already is. Instead of building from scratch on social media, Ana grew her podcast by doing guest swaps with established GLP-1 influencers... borrowing audiences instead of building one from zero. Consistency beats perfection. You can't learn, improve, or grow if you never start. The first blog, video, podcast, or email won't be your best... and that's the point.Connect with Ana:Website: https://www.glp-1hub.com Podcast: https://www.buzzsprout.com/2455627 Instagram: instagram.com/glp1hub YouTube: youtube.com/@glp1hubConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the sho Hosted on Acast. See acast.com/privacy for more information.

Ep. 108: Visualize Your Fully Booked Calendar (Pre-Training Prep Work)

Register for the upcoming free training - The 3 Website Upgrades That Fill Your Calendar (Without More Marketing) - March 3rd or 4th: whitneybateson.com/upgradeWhitney hosts a short live “prep work” session on Zoom, inviting you to register for her free website training on March 3 or March 4 and to join the Facebook group for continued discussion. Instead of tactics, she leads you through a visualization to feel what it’s like to have a full calendar of ideal clients, including an aligned discovery call where you confidently connect your offer to what the client is experiencing and receive an immediate yes. Afterward, you’re prompted to journal about what the client was struggling with in their own words, what made you feel confident and excited, and what felt unclear so you can revisit the exercise. Participants are invited to share takeaways; one attendee describes a client resonating with her website story and buying a high-end package, followed by brief guidance on pricing packages.Takeaways:Visualization isn’t fluff. It’s strategic preparation for aligned growth.Your best clients are defined by lived experience, not diagnosis.Sales feel effortless when trust is built before the call.Your story should mirror your client’s story.Pricing reflects transformation and trust, not just time.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Ep. 107 - How These Dietitians and Health Professionals Finally Built a Website That Brings Clients to Them (Real Stories)

If your website feels more like a placeholder than a business asset, this episode is for you.Whitney shares real stories from dietitians, health coaches, and therapists who went through the Wellness Pro Website System after feeling done with piecing together their online presence. You'll hear how they moved from confusing, cobbled-together setups to strategic WordPress sites with clear messaging, lead magnets, SEO-focused blogs, and booking flows that qualify clients before the call even happens.They talk about what the process was actually like, the results they saw, and how their confidence grew along the way. Think: discovery calls booked for the first time, growing email lists, media features, and one practitioner who returned from maternity leave to a full caseload because her website kept working while she was away.If your site isn't doing that kind of heavy lifting, it's time to change that.Free Training: Three Website Upgrades That Fill Your Calendar (Without More Marketing) March 3rd and March 4th. Grab your free seat at whitneybateson.com/upgradeTakeaways:Your website is a confidence tool, not just a marketing tool.Clarity on your niche makes you findable.A strategic website pre-sells clients before they ever talk to you.Owning and understanding your website changes everything.Your website works even when you're not.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Ep. 106 - Feb 12th Open Coaching Call Replay: Uncomplicate Your Marketing

I'm hosting a free training on March 3rd & 4th, called "The 3 Website Upgrades That Fill Your Calendar Without More Marketing.” And in this episode, I'm giving you a preview of what we'll cover.https://whitneybateson.com/upgradeI walk through a simple marketing framework that keeps the focus where it belongs: getting the right people to book a call. Your website is the foundation. From there, I break down four traffic lanes — content, email, visibility, and referrals — and help you figure out which two or three to prioritize for the next 90 days.Then I open it up for live coaching. We talk through marketing while working full-time, building income beyond 1:1, choosing a niche, when to hire support, what to track when your funnel goes live, and how to repurpose content without burning out.If you're tired of doing all the things and still not seeing results, this one's for you.Takeaways:Your website is the conversion foundation.Pick 2–3 marketing lanes and commit for 90 days. Referrals are often the most efficient path to clients. Get clear on strategy before you hire. Repurpose instead of recreating. Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Ep. 105 - From Solo Practice to a Team of 5 with Julia Werth

🎉 Free Training Alert! Tired of wondering where your next client is coming from? Join Whitney for her free training, The 3 Website Upgrades That Fill Your Calendar (Without More Marketing), where she teaches the simple shifts you can make yourself to double your visitor-to-client conversion rate. Save your seat here: https://whitneybateson.com/upgrade What does it actually look like to grow a nutrition practice from a one-woman show to a thriving team, all while raising a family?In this episode, Whitney sits down with Julia Werth, founder of Werth Your While Nutrition, to talk about her journey from launching in 2019 to now leading a team of four (soon to be five!) dietitians. Julia gets real about what worked, what surprised her, and how she's built something sustainable without sacrificing her time with her kids.They dig into the practical stuff: how Julia built a referral network that actually sends clients her way, what made her finally invest in a website that works, how she navigates insurance and self-pay, and the mindset shifts that come with stepping into a CEO role.If you've ever wondered whether scaling is possible for you, or you're just tired of the feast-or-famine client cycle, this conversation is for you.Takeaways:A strategic website is foundational, not optional.Referral relationships are built, not stumbled into.Scaling doesn't mean sacrificing your life.Hiring requires a mindset shift.Growth takes time, and that's okay.Resources MentionedRegister for the upcoming training: https://whitneybateson.com/upgradeGo Deeper with Julia Werthwww.werthyourwhile.com Book an intro call: https://werthyourwhile.com/booking/Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.