FP&A Unlocked

Scaling FP&A with Growth to Build Trusted Processes and Strategic Influence with Noam Sever

In this episode of FP&A Unlocked, host Paul Barnhurst welcomes Noam Sever, Head of Global FP&A at Cellebrite, for a deep and thoughtful conversation on building impactful finance teams, scaling FP&A processes, and the human side of finance leadership. Noam shares his experience driving financial planning in high-growth environments and highlights the value of simplicity, consistency, and communication in finance transformation. This episode is a masterclass in aligning FP&A with business needs and building trust through data, systems, and people.Noam Sever is a seasoned finance executive with over 15 years of leadership across global tech and manufacturing firms. At Cellebrite, he leads a multinational FP&A team overseeing full P&L ownership, strategic planning, and operational excellence. His expertise includes business modeling, systems implementation, and data-driven decision-making. Known for his structured approach and people-first mindset, Noam is passionate about building agile finance organizations that deliver real business impact.Expect to Learn:Why “tiny gains” and small process improvements compound to drive big FP&A impactHow to scale FP&A processes from startup chaos to structured efficiencyThe importance of aligning finance with go-to-market and sales operationsWhy trust, communication, and curiosity are the top soft skills in FP&AThe framework Noam uses to evaluate when and how to scale teams, tools, and processesHere are a few quotes from the episode:As a company scales, FP&A must shift from being reactive to becoming a proactive business partner.” – Noam SeverStart simple, make it repeatable, and always leave room to improve. That’s the foundation of great FP&A.” – Noam SeverNoam Sever offers a blueprint for building impactful FP&A teams through simplicity, structure, and strategic business partnership. His insights emphasize that real value comes from understanding the business, earning trust, and continuously improving processes to drive meaningful results.Campfire: AI-First ERP:Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,close management, and more, all in one unified platform.Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguyFollow Noam:LinkedIn - https://www.linkedin.com/in/noamsever/Company - https://www.linkedin.com/company/cellebrite/Earn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A Certificate, take the quiz on Earmark and contact Paul Barnhurst for further details.In Today’s Episode:[04:11] – Defining Great FP&A[07:12] – The Power of Tiny Gains[10:54] – Favourite Company Stage[13:18] – FP&A at Scale[15:59] – Evolving Budget & Forecast[21:41] – Advice for First-Time Forecast Leads[25:24] – Scaling Teams & Tools[33:20] – Traits for Early-Stage FP&A[36:40] – Rapid-Fire & Final Thoughts

The 80/20 Strategy for FP&A Leaders to Replace Long Budgeting with Business Impact - Andrew Hull

In this episode of FP&A Unlocked, host Paul Barnhurst talks with Andrew Hull, a seasoned finance leader in the consumer packaged goods (CPG) industry. They explore the role of FP&A professionals in driving business results, navigating inflation, and transitioning from traditional budgeting to impactful analytics.Andrew Hull is a financial executive with over two decades of experience in CPG. Currently the Vice President of Finance at UNFI Canada, Andrew has a proven track record of partnering with business leaders to deliver results through strategic insights and principled financial analysis. With a competitive spirit and passion for team leadership, Andrew shares his unique approach to FP&A, analytics, and the importance of actionable storytelling.Expect to Learn:The three pillars of great FP&A are technical skills, storytelling, and actionable decisions.Why Andrew advocates for changing FP&A to “FA&P” and focusing more on analytics.Lessons learned from leading finance during the pandemic.Key metrics for success in the distribution industry include variable margin and truck utilization.Practical advice for accelerating budget processes and focusing on analytics that drive results.Here are a few relevant quotes from the episode:"The most value FP&A can add is when we take complex data and distill it into actionable insights." - Andrew Hull"Variable margin is the backbone of understanding financial performance in a distribution business."- Andrew Hull"A one-page visual with clear recommendations is the best way to communicate with executives."- Andrew HullAndrew Hull shared a wealth of knowledge for FP&A professionals, including rethinking the role of analytics to the importance of actionable storytelling. His practical advice on managing inflation, leading during a crisis, and accelerating the budgeting process offers valuable lessons. Follow Andrew:LinkedIn - https://www.linkedin.com/in/andrewhull4/Follow Paul: Website - https://www.thefpandaguy.com LinkedIn - https://www.linkedin.com/in/thefpandaguyEarn Your CPE Credit For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today’s Episode[01:59] - Meet Andrew Hull[02:50] - Redefining Great FP&A[06:46] - Career Highlights in CPG[10:35] - Leading Finance at UNFI Canada[18:55] - Managing Inflation with Analytics[22:24] - The Art of Storytelling in FP&A[35:47] - Revolutionizing the Budget Process[51:20] - Beyond Work: Hobbies and Passions[58:07] - Closing Thoughts

How Finance Leaders Can Transform FP&A Through Vision and Team Culture with Brett Hampson

In this episode, Paul Barnhurst looks into practical frameworks and leadership strategies for finance professionals with guest Brett Hampson. Brett discusses what he believes constitutes great FP&A and how grassroots finance transformations, rather than top-down technology implementations, can foster a proactive, value-creating FP&A culture. Brett Hampson has spent over a decade in corporate FP&A, working with some of the world’s largest companies. He is the author of The FP&A Operating System, a book that outlines his approach to establishing a high-functioning FP&A department. Brett is also the founder of Forecasting Performance, a platform that promotes best practices in financial analysis and forecasting.Expect to LearnWhat grassroots finance transformation entails and why it’s preferable to technology-centric approaches.How to implement Brett’s FP&A Operating System and FP&A Flywheel framework to drive efficiency and value.The importance of setting a clear vision and objectives for FP&A teams to move from reactive to proactive operations.How to leverage attribution analysis and storytelling to enhance FP&A’s influence on business decisions.Here are a few relevant quotes from the episode:“Grassroots finance transformation happens when each person on the team has their own vision and works towards solving specific challenges.” - Brett Hampson“Technology alone doesn’t solve problems. It might fix one, but often creates new ones if cultural issues aren’t addressed first.” - Brett HampsonWith insights into creating effective FP&A systems and teams, Brett Hampson provides a refreshing perspective on FP&A transformation. He highlights the importance of people, process, and then technology, in that order, as the foundation for a high-performing FP&A team.Follow Brett:Website - https://bretthampson.gumroad.com/l/proactiveLinkedIn - https://www.linkedin.com/in/brett-hampson/Newsletter - https://blog.forecastingperformance.com/subscribeFollow Paul: Website - https://www.thefpandaguy.com LinkedIn - https://www.linkedin.com/in/thefpandaguyEarn Your CPE Credit For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today’s Episode[02:12] - Brett’s Background and Introduction[05:17] - The Creation of The FP&A Operating System[08:04] - Developing a Proactive FP&A Culture[13:22] - Grassroots FP&A Transformation[16:32] - People and Process Before Technology[29:28] - Building the Right Team and Culture[35:11] - Establishing Efficient Processes with the FP&A Flywheel[39:52] - Case Study: Turning Around Forecast Accuracy[52:16] - Final Advice and Wrap-Up

A Developer Toolkit for FP&A Professionals and Various Musings with Microsoft MVP Jordan Goldmeier

In this episode of FP&A Unlocked, host Paul Barnhurst welcomes back Jordan Goldmeier, Excel expert, author, and longtime friend of the show, for a wide-ranging and honest conversation about careers, technology, and growth. Jordan reflects on his unconventional career path, from auditing and operations research to becoming a Microsoft MVP, author, and entrepreneur. The discussion covers Excel’s evolution, why many finance professionals underuse powerful tools, and Jordan’s latest projects aimed at modernizing how power users work with spreadsheets.Jordan is an entrepreneur, event producer, author, and Microsoft Excel MVP based in the Lisbon Metropolitan Area. He is widely known for his work helping professionals master Excel, data analysis, and modern spreadsheet practices. Jordan has authored several well-known books, including Advanced Excel Essentials, Dashboards for Excel, and Becoming a Data Head. In addition to his work in Excel education, he produces global events that bring together leaders across finance, technology, and entrepreneurship.Expect to Learn:How Jordan’s career twists shaped his approach to Excel, data, and problem-solvingWhy most professionals only scratch the surface of Excel’s capabilitiesJordan’s perspective on why VBA is outdated and what could replace itWhy vertical learning beats beginner–intermediate–advanced training pathsHere are a few quotes from the episode:“Excel isn’t dead, but the way we develop in it needs to change.” – Jordan Goldmeier“You don’t become great by learning everything. You become great by going deep where it matters.” – Jordan GoldmeierJordan also shares the story behind his latest project: a developer-style environment designed to help Excel power users work faster, cleaner, and more confidently, without relying on outdated tools like VBA. He explains why Excel should be treated as part of a broader finance tech stack and how modern coding concepts could dramatically improve spreadsheet workflows. Campfire: AI-First ERP:Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation, close management, and more, all in one unified platform.Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguyFollow JordanLinkedIn - https://www.linkedin.com/in/jordangoldmeier/Earn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A Certificate, take the quiz on Earmark and contact Paul Barnhurst for further details.In Today’s Episode:[02:15] – Jordan’s Career Journey[08:30] – Setbacks, Resets, and Growth[15:00] – Writing Books on Excel[25:59] – How Excel Is Really Used[29:12] – Why VBA Is Outdated[33:54] – Building Better Tools for Excel[42:25] – Advice for FP&A Professionals[47:16] – Creating Your Own Network[52:12] – Rapid-Fire & Final Thoughts

The CFO Leading Talent, Operations & Corporate Communications (Kate Gulliver, CFO & CAO, Wayfair)

Disclaimer: This is a podswap episode from The Growth-Minded CFO, hosted by Lauren Pearl and Alex Louisy, featuring Kate Gulliver, CFO and CEO of Wayfair.The path to becoming a CFO today is rarely a straight line. Finance leaders are increasingly coming from diverse backgrounds, bringing a broad range of skills to the role. After all, the best CFOs don’t just manage numbers; they shape strategy, foster talent, and drive innovation across an organization.In this episode of The Growth-Minded CFO, hosts Lauren and Alex sit down with Kate Gulliver, CFO and CAO of Wayfair. It's an insightful conversation about leadership, adaptability, and impact. Kate shares her journey from investor relations to overseeing finance, legal, talent, and corporate communication, offering a rare look at the evolution of a top executive.She reflects on the challenges of stepping into new roles, the power of an entrepreneurial mindset in a high-growth company, and the lessons learned from integrating finance with people strategy. Kate also opens up about balancing a demanding career with motherhood and the importance of fostering an inclusive, authentic workplace.In this Episode:[00:58] - Meet Kate Gulliver: Wayfair's Multifaceted Leader[01:53] - Journey Through Wayfair: From IPO to CFO[06:55] - Transitioning to Talent: A Leap of Faith[10:28] - Learning and Leading in Talent Management[16:08] - The CFO Perspective: Integrating Talent and Finance[17:11] - Navigating the CFO Role: Insights and Reflections[18:50] - The Importance of Cross-Departmental Communication[21:30] - Wayfair's Latest Launch: Wayfair Verified[24:49] - Operationalizing New Ideas at Wayfair[29:59] - Balancing Work and Life[33:23] - The Importance of Authenticity at WorkConnect with Kate:LinkedIn: https://www.linkedin.com/in/kate-gulliver-3b242762Connect with Alex:LinkedIn: https://www.linkedin.com/in/alexlouisy/Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenepearl/Follow The Growth-Minded CFO:Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-minded-cfo/id1773662367YouTube: https://www.youtube.com/@Upflow_FRM