Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

63. Your Most Profitable Business Strategy

There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation.That version of you isn't that far away. But you have to start acting like her before you feel like her. That's what this episode is all about! In part four of the Wealthy Agent Upgrades series, we’re discussing what it means to invest in yourself as an agent.This is the mindset adopted by agents who build lasting, referral-driven businesses — they aren't doing anything more magical than deciding to step into the identity of the next-level version of themselves.The girls discuss:♡ Why "that's expensive" is a dream killer♡ The difference between investing in something and just checking a box♡ How the broke mentality silently sabotages your client experience and your referrals♡ Why your personal brand is the ultimate wealthy agent investment♡ How to step into the identity of your next-level self before you feel ready—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:CAMP MODERN AGENTLearn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.Camp Modern Agent

62. What Wealthy Real Estate Agents Do Every Single Day

What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed?This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes, putting on an actual outfit!The girls discuss:♡ The CEO walk and how movement unlocks sharper thinking, better conversations, and content ideas♡ Stack wealthy mindset moments into your daily routine without adding hours to your day♡ Sparking conversations is the fastest path to referrals♡ Documenting your real life beats creating content from scratch every time—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Kayla’s walking padThis episode was edited by Adrienne Cruz.Mentioned in this episode:CAMP MODERN AGENTLearn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.Camp Modern Agent

61. Upgrade Your Beliefs to Upgrade Your Income

Part 2 of our Series, The Wealthy Agent Upgrade, is here!The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent.We've heard alllllll these excuses, and in this episode, we’re tackling them together.So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it.The girls discuss:♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage♡ The modern agent reframes to replace your limiting beliefs♡ Parkinson's Law and how it applies to content creation♡ Chelsea’s new morning pages strategy♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business♡ Book: Peak Performance by Brad Stulberg and Steve Magness♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content♡ IG Post: “The problem isn’t AI” by @amusedesignstudio♡ Book: The Naked Mind by Annie Grace♡ Book: The Artist’s Way by Julia Cameron♡ Book: Atomic Habits by James ClearThis episode was edited by Adrienne Cruz.Mentioned in this episode:CAMP MODERN AGENTLearn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.Camp Modern Agent

60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business

You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want.In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any business expense ever could: distraction.Do you feel like you're working your tail off but not getting anywhere? You’re probably distracted. Let’s talk about how to refocus and get you well on your way to becoming a wealthy real estate agent.The girls discuss:♡ How to stop self-sabotaging with "shoulds" and "maybes"♡ How to define what "wealth" actually means for your business♡ Why wealthy agents think in years, not weeks♡ Why posting twice a day still isn't getting you conversions♡ What to eliminate right now if you want different results in 12 months—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub.com along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Brick (to reduce screen time)♡ Book: The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest♡ Book: *10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less* by Dan Sullivan & Dr. Benjamin HardyThis episode was edited by Adrienne Cruz.Mentioned in this episode:CAMP MODERN AGENTLearn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.Camp Modern Agent

59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl

Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate.BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her.BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media.The girls discuss:♡ Why social media beats cold calling for building authentic client relationships♡ How to create a cohesive brand without overthinking it♡ The difference between luxury branding and being relatable (and why you need both)♡ BryAnn's content batching strategy with UGC-style shoots♡ How to share your personal life without oversharing—Where to find BryAnn:♡ Follow her on Instagram @bryannbuhlrealtor♡ Join her newsletter♡ Check out her Substack—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: @mollykiddstudioThis episode was edited by Adrienne Cruz.Mentioned in this episode:CAMP MODERN AGENTLearn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.Camp Modern Agent