Flavors of Ambition

The Philosophy of Play: Morgan Parker and Ryan Taylor on Building Cities with Purpose

The Middle East is reimagining what a city can be—and at the heart of that transformation is a bold question: what if play, creativity, and human connection became the foundation of urban design?In this episode of Flavors of Ambition, Ryan Taylor, Managing Director at BCG Brighthouse, sits in the host’s chair for a conversation with Morgan Parker, Vice Chair of the Management Committee at Qiddiya Investment Company, about the philosophy shaping one of the region’s most ambitious initiatives. Just outside Riyadh, Qiddiya is being built from scratch around sport, entertainment, and culture—designed not just as a destination, but as a new way of living.Morgan shares how decades of global experience in city-making shaped his belief that great places start with purpose. From rethinking how people move through public spaces to redesigning experiences like golf courses and transport systems, he explains how Qiddiya is embedding play into everyday life—lowering barriers, encouraging participation, and creating moments of shared joy.Together, Ryan and Morgan explore how Vision 2030 is unlocking new possibilities for domestic tourism, community connection, and long-term career pathways in experiential industries. Morgan reflects on why this project isn’t a development with an end date, but a living city that will continue to evolve across generations.We also dive into what Qiddiya could mean beyond Saudi Arabia—a blueprint for future cities that trade not just in goods or finance, but in experiences that shape memory, culture, and belonging.If you’re curious about the future of urban life, purpose-driven development, and what it really means to design for human potential, this is an episode you won’t want to miss.Links:QiddiyaBCG BrighthouseRyan Taylor on LinkedInEntertainment Parks Industry: Trends & Opportunities for Saudi ArabiaEmail Flavors of Ambition: flavorsofambition@bcg.com

Writing the Next Chapter of AI: Dr. Yaser Al-Onaizan on Vision, Values, and the Human Side of Innovation

The Middle East is laying the foundations for a bold new era of artificial intelligence, one rooted in purpose. At the center of this transformation is Dr. Yaser Al-Onaizan, Deputy CEO of HUMAIN, and one of the driving forces behind Saudi Arabia’s national AI vision.In this episode Dr. Yaser and co-host Dr. Akram Awad, Managing Director and Partner at BCG explore how the region is turning strategy into reality, developing world-class data infrastructure, building AI systems grounded in human values, and cultivating the talent that will power tomorrow’s digital economies.Dr. Yaser shares how his journey from pioneering researcher to national AI leader reflects the region’s broader transformation. A mission driven by ambition, collaboration, and a belief that technology must serve people.And Dr. Akram offers insight into how purpose-driven strategy, governance, and public-private partnerships are creating an ecosystem where innovation can thrive responsibly and sustainably.Together, they explore the ethical and societal dimensions of AI, from inclusion and gender parity to lifelong learning, and how regionally trained, Arabic-first AI models are helping position the Middle East as a global leader in human-centric innovation.If you want to understand how the Middle East is shaping the future of AI, balancing innovation with integrity, and vision with values, this is an episode you won’t want to miss.Links:Dr. Yaser Al-Onaizan on LinkedInHUMAINAkram Awad on LinkedInBCG Middle EastEmail Flavors of Ambition: flavorsofambition@bcg.com

Smart Systems, Human Goals: Joseph Bradley on Designing the Middle East’s AI-Powered Future

The Middle East is building the future of cities from the ground up, with bold ambition and long-term vision. From cognitive cities to AI-enabled governance, the region is transforming into a living lab for the technologies, systems, and societies of tomorrow.In this episode of Flavors of Ambition, we speak with Joseph Bradley, CEO of Tonomus, and David Panhans, Managing Director and Senior Partner at BCG, about what it takes to turn a bold national vision into reality. Together, they explore how the Gulf is embracing data, AI, and digital platforms not only to drive efficiency, but to fundamentally reimagine how we live, work, and lead.Joseph shines a light on how the Middle East is leveraging AI to go beyond smart cities and build the world’s first cognitive city, where technology serves humanity, and where progress is measured not just in profits, but in purpose.And David offers insight into how policy, public-private partnerships, and digital talent are accelerating transformation at scale.We also dive into what makes the Gulf uniquely positioned to take this leap, from a young, tech-savvy population and agile leadership to massive investment in infrastructure and innovation ecosystems. If you want to understand why the Middle East is fast becoming a proving ground for the next wave of digital civilization, this episode is for you.Links:Joseph Bradley on LinkedInTONOMUSDavid Panhans on LinkedinBCG Middle EastEmail Flavors of Ambition: flavorsofambition@bcg.com

From Heritage to High-Tech: Dr. Najwa Aaraj on the Middle East’s Innovation Transformation

The Middle East is investing in more than just the technologies of tomorrow, it’s investing in the people, ideas, and institutions that will shape them. In this episode of Flavors of Ambition, we speak with Dr. Najwa Aaraj, CEO of the Technology Innovation Institute in Abu Dhabi, to explore how the UAE is building world-class capabilities in deep tech, from cryptography and quantum computing to AI and robotics.Dr. Aaraj shares her journey from studying cryptography in the U.S. to leading one of the region’s most ambitious R&D institutions. We explore how the region is accelerating innovation through targeted investment, talent development, and real-world application. And what that means for the future of the digital economy.We also examine how leadership, collaboration, and bold national vision are laying the foundation for global competitiveness, while staying rooted in the cultural values that define the region’s identity.Joining the conversation is Faisal Hamady, Managing Director and Partner at BCG, who shares how the Gulf is fostering agile, innovation-driven ecosystems, and why the region is emerging as a key player in the next wave of digital transformation.If you’re curious about how the Middle East is moving from technology adopter to technology creator, this episode is a must-listen.Links:Dr Najwa Aaraj on LinkedInTechnology Innovation InstituteFaisal Hamady on LinkedinBCG Middle EastEmail Flavors of Ambition: flavorsofambition@bcg.com

Think Local, Build Global: Fadi Ghandour’s Blueprint for Scaling a Thriving Entrepreneurial Ecosystem

True impact isn’t measured by what you build for yourself—it’s defined by what you create for others.In this episode of Flavors of Ambition, we sit down with Fadi Ghandour, co-founder of Aramex and a trailblazer in Middle Eastern entrepreneurship, investment, and digital transformation. Fadi shares the vision, grit, and strategic thinking that led him to reshape the logistics industry, compete with global giants, fuel the growth of venture capital, and empower an entire generation of entrepreneurs.At the heart of Fadi’s story is a commitment to solving problems for his own community—a philosophy that guided Aramex’s rise, and keeps him redefining industries through Wamda Capital, and transforming education through Ruwwad. Joining the conversation is Akram Awad, Managing Director and Partner at BCG, who highlights how government-backed initiatives, venture-building, and talent retention are shaping the Middle East’s business future—and why talent, not capital, will be the region’s greatest competitive advantage.Together, we'll explore what it takes to build an ecosystem that drives innovation, attracts investment, and supports sustainable growth in the Middle East and beyond.Links:Fadi Ghandour on LinkedInWamda CapitalRuwwadAkram Awad on LinkedinBCG Middle EastEmail Flavors of Ambition: flavorsofambition@bcg.com