From Noise to Signal

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A podcast by the founders of THE COLLECTIVE featuring interviews with comms pros who are masters of messaging and the power behind so many of the stories we hear and see from our favorite charitable organizations to the biggest brands in the global market today. Hear and learn from their expert advice, and get a behind the scenes take on life as a comms pro in a world where everyone thinks they’re a message master and AI has come to replace us.

Episode List

Finding Signal

Apr 10th, 2025 6:00 PM

In this episode, we launch our podcast "From Noise to Signal" by talking about Author and Co-Host Katie (Kathryn) Otte Scott's upcoming book release of From Noise to Signal. We talk about real-life examples like #CocaCola, #Pepsi, #Kardashians, #Ye, and even #MAGA (which doesn't imply any political endorsement by any means).