The Big Idea with Elizabeth Gore

How this CEO turned free blog posts into a successful paid business

What if the key to growth is already in your DMs? This week on The Big Idea with Elizabeth Gore, Outfit Formulas CEO & Founder Alison Lumbatis  joins the show to answer the question: How do I turn followers into paying members? What started as a blog about escaping Lumbatis’ “yoga pants rut,” Outfit Formulas turned into a $19-a-month membership community after she simply asked her audience what they needed. By building trust, listening closely, and delivering real value, Lumbatis transformed loyal readers into a thriving, app-based community. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Inside the heated rivalry that helped ignite Vita Coco's success

Turning an unknown product into a household name is rare and this founder made it happen… This week on The Big Idea with Elizabeth Gore, Vita Coco (COCO) Co-Founder and Executive Chairman Mike Kirban joins the show to answer the question: How do you break into a market that’s never heard of your product? Kirban shares stories of launching Vita Coco and tapping into a new market by bringing coconut water to the United States, including getting ahead of a competing rival brand. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Why speed to market matters more than the perfect business plan

Want to quickly start a business? This founder did it in six months… This week on The Big Idea with Elizabeth Gore, Explorer Cold Brew founder Cason Crane joins the show to answer the question: How can I quickly create a company? Cason shares stories of launching his cold brew company during the Covid-19 pandemic and offers expert insight on how he turned Explorer from a big idea into a fully running business in under half a year. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Why the hardest part of running a business is staying in business

Building whiskey takes years. Building a business takes even longer… This week on The Big Idea with Elizabeth Gore, Willie’s Distillery owner Willie Blazer joins the show to answer the question: How do I grow a small business when costs, laws, and regulations keep changing? A veteran entrepreneur, Blazer shares lessons from building a craft whiskey brand, navigating cash flow, funding hurdles, and complex spirits regulations, while explaining how discipline, planning, and adaptability are key to for helping small businesses not only survive, but thrive. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at yfpodcasts@yahooinc.com Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Venture Capital isn't for every business - here's how to know

Not every business should take venture capital. This founder breaks down what you need to know… This week on The Big Idea with Elizabeth Gore, Seven Seven Six founding partner Katelin Holloway joins the show to answer the question: How do you know it is time to take on venture capital? Holloway shares her experiences at Seven Seven Six, a venture capital firm, and what she looks for as she and her team invest in new business opportunities. The former Reddit VP offers insight on what small business owners can do to see if venture capital is the right path for them. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at yfpodcasts@yahooinc.com Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.