The Big Idea with Elizabeth Gore

The secret behind Poppi’s breakout success

Allison and Stephen Ellsworth, Co-Founders of the soda brand Poppi, sit down with Elizabeth Gore to break down how they transformed a farmers' market drink into a multibillion-dollar beverage brand. They share lessons on rebranding, building a digital-first brand during COVID, scaling a startup quickly, and what it’s really like to sell your company to PepsiCo.

Empify CEO reveals the financial secret to starting over strong

On this episode of The Big Idea, Host Elizabeth Gore sits down with Ashley Fox, founder and CEO of Empify, to answer the question: How do you rebuild after losing everything? As a former Wall Street analyst who was evicted and forced to start over, Ashley opens up about trusting yourself, paying yourself as a CEO, protecting your mental health, and letting parts of yourself evolve as you grow.

How small business owners can survive industry upheaval

Industry shifts don’t have to sink your business. This pro breaks down how to stay on top. This week on The Big Idea with Elizabeth Gore, Advantage | The Authority Company CEO Adam Witty joins the show to answer the question: How do you survive industry disruption? Witty shares his experiences launching his publishing company while offering top insights on how to sustain growth amid industry shifts, including pivots to digital, AI adoption, and more. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Meet the CEO whose startup is on a mission to grow plants in space

This CEO turned an out-of-this-world dream into a reality… This week on The Big Idea with Elizabeth Gore, InterstellarLab founder and CEO Barbara Belvisi joins the show to answer the question: What does it take to turn an impossible idea into a real business? Belvisi and Interstellar Lab are building AI-powered biospheric systems that will ultimately enable multi-planetary farming. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at yfpodcasts@yahooinc.com Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

How this CEO turned free blog posts into a successful paid business

What if the key to growth is already in your DMs? This week on The Big Idea with Elizabeth Gore, Outfit Formulas CEO & Founder Alison Lumbatis  joins the show to answer the question: How do I turn followers into paying members? What started as a blog about escaping Lumbatis’ “yoga pants rut,” Outfit Formulas turned into a $19-a-month membership community after she simply asked her audience what they needed. By building trust, listening closely, and delivering real value, Lumbatis transformed loyal readers into a thriving, app-based community. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.