Health Podcast Show

Ep15: Why Your Podcast Is the Ultimate Business Development and Content Marketing Engine

What if your podcast could create 52 high-value conversations each year with people who would never take your sales call? Greg Wasserman, Head of Relationships at RSS.com, argues that healthcare organizations need to stop chasing downloads and start building relationships through podcasting. Drawing from his experience across media sales and podcast hosting, Greg reveals that the real value isn't sponsorship revenue—it's transforming cold prospects into warm connections through the power of being a podcast host. He challenges healthcare professionals to shift from "give me your attention" content to "take me with you" audio that fits into busy lives, emphasizing that smart packaging and compelling titles matter more than expensive studio equipment. With 30% of podcast listening happening outside Apple and Spotify, Greg advocates for broad distribution strategies that prioritize relationship-building over vanity metrics. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠ Resources Mentioned Connect with Greg Wasserman on LinkedIn: https://www.linkedin.com/in/gregwasserman/ If you have an existing podcast, you can switch to RSS.com and get 6 months free: https://rss.com/switch-to-rss If you don’t have a podcast and want to start one,go to RSS.com. It’s free to sign up, no credit card required, and you can use promo code RSSSTARTNOW for one month free. Connect with Dan Kendall • LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/dankendall/ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/healthpodcastorg • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠HealthPodcastLibrary.com⁠⁠ • Health Podcast Community - ⁠⁠HealthPodcastCommunity.com⁠⁠ • Health Podcast Network - ⁠⁠HealthPodcastNetwork.com⁠⁠ • Health Podcast Summit - ⁠⁠HealthPodcastSummit.com⁠⁠ • Health Content Integrity Pledge - ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠⁠⁠Health Podcast Show⁠⁠⁠⁠ is part of ⁠⁠⁠HealthPodcast.Org⁠⁠⁠ // Brought to you by Mission Based Media

Ep14: How this Hospital Uses Podcasts to Advance Pediatric Healthcare

How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 million downloads across 187 countries. Now operating from a dedicated studio, they reach primary care providers across their seven-state region and beyond by applying journalistic storytelling techniques that create deeper trust and engagement than traditional medical education formats. Cohen, a former national correspondent, encourages doctors to go beyond the white coat and share the human experiences that shape their practice. In this session, they'll share how they turned grassroots passion into global impact. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters00:00 Intro  02:03 Meet the Team and Charting Pediatrics  04:47 Top Five Pediatric Podcast Worldwide  06:18 Why Podcasting for Physician Relations  08:27 Target Audience and Secondary Listeners  11:23 Spanish Language Podcast Launch  16:08 Evolution from Part-Time to Dedicated Resources  18:52 Jesse's Journalism Background and Transition  21:47 Dedicated Personnel and Equipment Challenges  23:42 Building the Studio  25:17 Live Events Strategy  27:38 Strong Storytelling Beyond the White Coat  30:04 Dr. Lori Sherlock's Vulnerable Story  32:51 Trusted Education and Hospital Reputation  35:12 Heart Institute Promotion Campaign  37:54 Recording and Editing Advertisements  39:08 Dynamic Ad Insertion Discussion  42:11 Listener Testimonial from Auburn Student  46:04 ROI and Strategic Planning  48:37 How to Get Started Advice  51:06 Where to Find Charting Pediatrics Resources Mentioned Connect with Jessie Cohen on LinkedIn: ⁠https://www.linkedin.com/in/jessie-cohen-ba9b30b1/⁠ Connect with Melanie Douglass on LinkedIn: ⁠https://www.linkedin.com/in/melanie-douglass-mba-72916843/⁠ ⁠Charting Pediatrics podcast⁠ (all platforms) ⁠Pediatrics en Línea⁠ - Spanish language sister podcast ⁠2024 Podcast Hype video Connect with Dan Kendall • LinkedIn: ⁠https://www.linkedin.com/in/dankendall/ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠https://www.linkedin.com/company/healthpodcastorg • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠HealthPodcastLibrary.com⁠ • Health Podcast Community - ⁠HealthPodcastCommunity.com⁠ • Health Podcast Network - ⁠HealthPodcastNetwork.com⁠ • Health Podcast Summit - ⁠HealthPodcastSummit.com⁠ • Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠ ⁠⁠⁠Health Podcast Show⁠⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Ep13: How this Pharma Company Engaged Remote Teams with Podcasts

How do you connect distributed field staff with leadership when they're on the road between appointments? Kristen Griffiths, Associate Director of Communications & Patient Advocacy at Incyte, found the answer with an internal podcast called "The Connection Lab." After survey data showed employees wanted more leadership visibility, Griffiths developed what she calls "culture on demand"—an audio-first solution that lets field representatives connect with executives during drive time. The podcast features leaders sharing personal stories that create authentic connections written communications never could, like an executive revealing how a family member's chronic illness inspired her pharmaceutical career. In this session, Griffiths reveals how she transformed employee engagement through the simple power of human storytelling. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠⁠ Chapters 00:00 - Intro 04:57 - Authentic Leadership Connections 06:35 - Early Marketing to Modern Podcasting 12:46 - Inspiring Stories Building Connections 14:07 - Internal Podcast Drives Sales Connection 17:53 - Private Podcasting for Pharmaceuticals 21:56 - Use Cases for Podcasts 23:45 - Kristen Shares Podcast Insights Resources Mentioned Connect with Kristen Griffiths on LinkedIn: ⁠https://www.linkedin.com/in/kristen-griffiths-19b8ba3/⁠ Learn more about Incyte:⁠ https://www.incyte.com Connect with Dan Kendall • LinkedIn: ⁠https://www.linkedin.com/in/dankendall/ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • LinkedIn: https://www.linkedin.com/company/healthpodcastorg • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠HealthPodcastLibrary.com⁠ • Health Podcast Community - ⁠HealthPodcastCommunity.com⁠ • Health Podcast Network - ⁠HealthPodcastNetwork.com⁠ • Health Podcast Summit - ⁠HealthPodcastSummit.com⁠ • Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠ ⁠⁠⁠Health Podcast Show⁠⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Ep12: How this Medical Device Company Reaches Users with Podcasts

What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads in four years. Sejal reveals how she convinced skeptical stakeholders to invest in untested audio content for HCPs, while Dan explains the strategic advantage of capturing thought leaders at conferences where they're already gathered. With medical team members present during recordings to flag compliance concerns in real-time, they've built a model that's both compliant and creative - opening doors to KOL conversations that wouldn't happen otherwise. Now featuring a dedicated studio with silent disco headphones for live audiences, this session reveals how to turn a tiny corner of a trade show booth into a powerful channel for thought leadership. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 Intro 02:30 Why Start a Podcast for HCPs? 05:45 Finding the Right Production Partner 08:30 Dan's Perspective on Working with Insulet 11:15 Defining the Target Audience 14:00 Selling the Podcast Internally 17:30 Recording at Conferences Strategy 21:45 MLR Process and Medical Team Involvement 25:00 Launch Strategy and Promotion 29:15 Sales Rep Integration and Leave Behinds 33:00 Distribution and Marketing Clips 37:00 On-Site Recording Benefits 41:30 Creating Theater at Conference Booths 45:00 Investment and ROI Discussion 49:30 Long-Term Strategy and Brand Affinity 53:00 Reaching 100K Downloads 56:00 Advice for Starting a Healthcare Podcast Resources Mentioned The Podcast Guys Beyond the Bolus Podcast - Insulet's HCP-focused podcast (100,000+ downloads) Connect with Dan Cottrell on LinkedIn: https://www.linkedin.com/in/dancottrelluk/ Connect with Sejal Patel on LinkedIn: https://www.linkedin.com/in/sejal-shah-/  Connect with Dan Kendall • LinkedIn: ⁠https://linkedin.com/in/dankendall⁠ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠https://www.linkedin.com/company/healthpodcastorg • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠HealthPodcastLibrary.com⁠ • Health Podcast Community - ⁠HealthPodcastCommunity.com⁠ • Health Podcast Network - ⁠HealthPodcastNetwork.com⁠ • Health Podcast Summit - ⁠HealthPodcastSummit.com⁠ • Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠ ⁠⁠⁠Health Podcast Show⁠⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Ep11: How Can Podcasts Work for Doctors (and Other HCPs)

How do physicians cut through 2 million annual medical publications to stay current? Dr. Hansa Bhargava, Chief Clinical Strategy and Innovation Officer at Healio, has the answer: podcasts that transform medical education for time-strapped doctors who can learn while commuting or exercising. With over 11 years of clinical practice before transitioning to medical media, Dr. Bhargava hosts "Physicianary," an Apex Award-winning podcast that's part of Healio's multimodal strategy to reach busy healthcare providers. But she's also navigating critical challenges—from balancing AI-generated content with trust and authenticity in an era of voice cloning, to competing with platforms like TikTok where 30% of people under 30 get their health information. In this session, Dr. Bhargava explores how conversational podcasts provide essential human connection in an increasingly isolated digital world and offer an antidote to doom scrolling through purposeful audio consumption. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 Intro 02:30 Podcast Focus on Medical Innovation 05:45 From Clinical Practice to Medical Media 09:00 Helio's Multimodal Communication Strategy 12:15 Dr. Google and Patient Empowerment 15:45 Why Podcasting Matters for Human Connection 19:30 Media Consumption and Mental Health 23:00 Content Creation and Topic Selection 26:15 Apex Award and Audience Response 29:30 Podcasts as a Solution to Physician Burnout 32:45 Repurposing Podcast Content 36:00 AI in Podcasting: Opportunities and Threats 40:30 Trust and Credibility in Health Content 44:30 Where to Find Dr. Bhargava Resources Mentioned Connect with Dr. Hansa Bhargava on LinkedIn: https://www.linkedin.com/in/hansa-bhargava-mdd-752a463a/ ⁠Healio⁠ - Over 100-year-old medical information organization with digital platform ⁠Healio AI tool⁠ - Large language model launching September at Fierce Healthcare  Connect with Dan Kendall • LinkedIn: ⁠https://linkedin.com/in/dankendall⁠ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠https://www.linkedin.com/company/healthpodcastorg • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠HealthPodcastLibrary.com⁠ • Health Podcast Community - ⁠HealthPodcastCommunity.com⁠ • Health Podcast Network - ⁠HealthPodcastNetwork.com⁠ • Health Podcast Summit - ⁠HealthPodcastSummit.com⁠ • Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠⁠⁠Health Podcast Show⁠⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media