Health Podcast Show

Ep09: Why All Medical Publishers Should Have a Podcast

What if the future of medical publishing revenue isn't in journals at all, but in the voices reading them? Chris Kohler, Vice President of Publications at the American Diabetes Association, oversees publications reaching 13 million unique visitors annually while managing four peer-reviewed journals and a growing podcast portfolio serving 144 million Americans affected by diabetes. Twelve years after a 2013 editorial board conversation about reaching time-pressed clinicians, Chris has built four distinct podcasts—from biomedical research to patient education—that now generate sought-after sponsorship opportunities, diversifying revenue streams as traditional publishing advertising and reprints decline. With hosts recognized by voice alone at scientific sessions and a fifth podcast launching in 2026, Chris demonstrates how audio content amplifies scientific publishing's reach beyond the page. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 - Intro 03:49 - American Diabetes Publishing Overview 09:25 - Reaching Clinicians Through Podcasts 13:43 - ADA Member Spotlight and Updates 17:34 - Monetizing Diabetes Podcasts Successfully 19:46 - Adding Podcasts to Drive Impact 22:49 - Efficient Educational Brand Alignment 27:43 - Building Audience & Monetizing Content 30:19 - Exploring Diabetes Resources Resources Mentioned Diabetes Journals Platform - 13 million annual unique visitors Diabetes Day by Day - Patient and caregiver education Diabetes Care On Air - Clinical research author interviews Diabetes Bio - Biomedical research highlights ADA Standards of Medical Care in Diabetes - Annual evidence-based recommendations ADA Scientific Sessions - 85+ year annual meeting Connect with Chris Kohler on LinkedIn: https://www.linkedin.com/in/christiankohler/ Connect with Dan Kendall • LinkedIn: ⁠https://linkedin.com/in/dankendall⁠ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠https://www.linkedin.com/company/healthpodcast/⁠ • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠HealthPodcastLibrary.com⁠ • Health Podcast Community - ⁠HealthPodcastCommunity.com⁠ • Health Podcast Network - ⁠HealthPodcastNetwork.com⁠ • Health Podcast Summit - ⁠HealthPodcastSummit.com⁠ • Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠ ⁠⁠⁠Health Podcast Show⁠⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Ep08: Why Healthcare Needs to Stop Waiting and Start Podcasting

Healthcare finally has a level playing field in podcasting, but most organizations are still sitting on the sidelines. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, reveals why waiting for other industries to perfect the model is the wrong strategy. His key insight shifts how you measure success: treat podcasting as the "deepest aspect of your funnel" for true ROI. Barletta settles the video-versus-audio debate with one example. Taylor Swift called a YouTube livestream a podcast and audiences agreed with her. The format doesn't matter anymore. His research uncovers a massive opportunity: 40% of people who've ever listened to podcasts aren't monthly consumers yet. Learn why taking calculated risks in podcasting actually matters now and how to structure your strategy around funnel depth instead of vanity metrics. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com Chapters 00:00 - Intro 04:42 - Amplifying Industry Through Acquisition 07:58 - Making Events Free and Accessible 10:04 - Repurposing Content for Marketing 14:17 - Accelerating Research Accessibility 16:57 - Companion Podcasts: Brand and Community 22:16 - Podcasting's Open Distribution Future 24:20 - Podcasting Tips for Beginners & Veterans 30:06 - Challenges of Marketing Risks 32:23 - Collaborating for Creator-Centric Events 34:57 - Health Podcast Festival & Awards Resources Mentioned Sounds Profitable website and newsletter  Podcast Movement events  Quarterly Research reports - Free access to advertising perception and listener consumption studies Connect with Bryan Barletta on LinkedIn: https://www.linkedin.com/in/bryanbarletta/ Connect with Dan Kendall • LinkedIn: ⁠⁠⁠⁠https://linkedin.com/in/dankendall⁠⁠⁠⁠ • Instagram: ⁠⁠⁠⁠https://instagram.com/healthtechdan⁠⁠⁠⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/healthpodcast/⁠⁠⁠⁠ • Instagram: ⁠⁠⁠⁠https://instagram.com/healthpodcastorg⁠⁠⁠⁠ • YouTube: ⁠⁠⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠⁠⁠HealthPodcastShow.com⁠⁠⁠⁠ • Health Podcast Awards - ⁠⁠⁠⁠HealthPodcastAwards.com⁠⁠⁠⁠ • Health Podcast Library - ⁠⁠⁠⁠HealthPodcastLibrary.com⁠⁠⁠⁠ • Health Podcast Community - ⁠⁠⁠⁠HealthPodcastCommunity.com⁠⁠⁠⁠ • Health Podcast Network - ⁠⁠⁠⁠HealthPodcastNetwork.com⁠⁠⁠⁠ • Health Podcast Summit - ⁠⁠⁠⁠HealthPodcastSummit.com⁠⁠⁠⁠ • Health Content Integrity Pledge - ⁠⁠⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Health Podcast Show⁠⁠⁠⁠⁠⁠ is part of ⁠⁠⁠⁠⁠HealthPodcast.Org⁠⁠⁠⁠⁠ // Brought to you by Mission Based Media

Ep07: How Health Creators Can Apply AI to Share Accurate Information

Four of five leading AI models can be manipulated to spread health misinformation 100% of the time. Brinleigh Murphy-Reuter, CEO and Founder of Science To People, reveals how to use AI for health content without sacrificing accuracy. She built purpose-built AI that translates peer-reviewed science into creator-friendly content while matching each creator's unique voice and tone. A Harvard study showed her the opportunity. TikTok influencers who received evidence-based toolkits gained 500,000 additional views. Brinleigh shares how she created a "can opener for science communication" that pulls from curated academic sources instead of generic AI training data. Learn how to flip traditional public health communication from push to pull. Creators can generate accurate health content in their authentic voice without waiting for PDFs from health organizations. Discover the framework for maintaining scientific integrity while speaking like a human. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠healthpodcastsummit.com Chapters 00:00 Intro 02:03 Introducing Brinley Murphy Reuter and Science to People 03:47 The Trust Crisis in Health Information 05:42 AI's Rapid Impact on Content and Discovery 06:40 The Harvard Study That Inspired Everything 08:23 Flipping the Model: Pull vs Push Information 10:14 Why ChatGPT and Claude Aren't Enough 11:48 The Can Opener Analogy for Purpose-Built AI 13:17 Health Communication AI and Curated Data 16:04 RAG Models Explained: Limiting the Bag of Words 18:09 Research on Manipulating AI for Misinformation 20:53 How Science to People's Platform Will Actually Work 23:11 Why Start with Creators Instead of the General Public 26:18 The Avatar Question: Real Humans vs AI Personas 29:14 When AI Interaction Actually Helps People Open Up 31:07 Building Purpose-Built AI for Specific Needs 32:16 Getting Involved: Pilots, Partnerships, and Next Steps Resources Mentioned Science To People Website - Main platform and newsletter signup Science To People podcast  Digital Opinion Leadership in the Age of Social Media and Generative AI: A Vision for the Future of Health Communication Science - National Academy of Medicine Press Article (August 25, 2025) by Murphy-Reuter and Dr. Burke-Garcia A playbook for partnering with TikTok creators on public health communication campaigns - Original TikTok influencer study from Harvard T.H. Chan School of Public Health Connect with Dan Kendall • LinkedIn: ⁠⁠⁠https://linkedin.com/in/dankendall⁠⁠⁠ • Instagram: ⁠⁠⁠https://instagram.com/healthtechdan⁠⁠⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/healthpodcast/⁠⁠⁠ • Instagram: ⁠⁠⁠https://instagram.com/healthpodcastorg⁠⁠⁠ • YouTube: ⁠⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠⁠HealthPodcastShow.com⁠⁠⁠ • Health Podcast Awards - ⁠⁠⁠HealthPodcastAwards.com⁠⁠⁠ • Health Podcast Library - ⁠⁠⁠HealthPodcastLibrary.com⁠⁠⁠ • Health Podcast Community - ⁠⁠⁠HealthPodcastCommunity.com⁠⁠⁠ • Health Podcast Network - ⁠⁠⁠HealthPodcastNetwork.com⁠⁠⁠ • Health Podcast Summit - ⁠⁠⁠HealthPodcastSummit.com⁠⁠⁠ • Health Content Integrity Pledge - ⁠⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠⁠ ⁠⁠⁠⁠⁠Health Podcast Show⁠⁠⁠⁠⁠ is part of ⁠⁠⁠⁠HealthPodcast.Org⁠⁠⁠⁠ // Brought to you by Mission Based Media

Ep06: How Niche Audiences Win in Health Podcasting

Why does reaching the right 200 healthcare leaders beat reaching 200,000 random listeners? James Cridland, Editor of Podnews and veteran BBC radio journalist, calls it the "niche paradox." Healthcare podcasts win by super-serving specific patient populations instead of chasing mass audiences. James draws from 773 million weekly hours of U.S. podcast consumption data. Specialized medical content beats broad wellness topics every time. His philosophy is simple: podcasts are "something for your ears when your eyes are busy." His own Podnews Weekly Review proves the model works. The show gets modest downloads but reaches exactly the right senior industry leaders. Great audio works while listeners drive, exercise, or multitask. That makes it perfect for time-poor healthcare professionals and patients seeking information during their daily routines. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠healthpodcastsummit.com Chapters 00:00 - Intro 02:37 - Data Sources Beyond Edison Research 06:18 - The 773 Million Hour Metric 08:52 - "Something for Your Ears When Your Eyes Are Busy" 12:23 - The Audio vs Video Debate 17:34 - Podcast Movement 2026 in New York 18:16 - The Niche Paradox: Why Smaller Can Be Better 21:58 - Discoverability Through Word of Mouth and Search 25:43 - Advertising Strategies and Host-Read Ads 29:11 - Producing the Pod News Weekly Review 31:47 - Making Healthcare Content Searchable and Timeless 33:21 - Where to Find James and Pod News Resources Mentioned Podnews Daily Newsletter: https://podnews.net Pod News Weekly Review (90-minute Friday podcast with Sam Sethi) Podcast Business Journal: https://podcastbusinessjournal.com/data Mastodon: Search for James Cridland OP3 - Open data analytics tool for podcast metrics Apple Podcast Connect - Platform analytics for creators Spotify for Creators - Detailed consumption data Clean Feed - Audio-only interview recording tool Hindenburg - Professional audio editing software Connect with Dan Kendall • LinkedIn: ⁠https://linkedin.com/in/dankendall⁠ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠https://www.linkedin.com/company/healthpodcast/⁠ • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠HealthPodcastLibrary.com⁠ • Health Podcast Community - ⁠HealthPodcastCommunity.com⁠ • Health Podcast Network - ⁠HealthPodcastNetwork.com⁠ • Health Podcast Summit - ⁠HealthPodcastSummit.com⁠ • Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠ ⁠⁠⁠Health Podcast Show⁠⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Ep05: How Can Healthcare Brands Build Authority Through Audio?

When BetterHelp started testing podcast ads in 2017, they discovered something unexpected: listeners actually felt grateful for their sponsorship messages. Five years and 5 million users later, the world's largest online therapy platform made the leap from advertiser to content creator with "Mind If We Talk," filling a critical gap by combining raw personal stories with clinical feedback in single episodes. Brittany Clevenger, Senior Director of Growth Marketing at BetterHelp, and Emily Rudder, VP of Acast Creative Studios, reveal how their health podcast now averages over 75,000 downloads per episode and earned a Signal Award nomination. They share why audio tactics converted more listeners than Instagram ever could, why masculinity emerged as one of the most searched mental health topics, and why healthcare brands need testing mindsets over perfect plans. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠healthpodcastsummit.com Chapters 00:00 - Intro 05:39 - BetterHelp's Podcast Growth Journey 07:18 - Advertising Strategies and Attribution Insights 10:05 - Unlocking Podcasting's Global Potential 13:55 - Collaborative Growth in Podcasting 18:43 - Power of Podcasts in Marketing 22:40 - Expanding Access to Mental Wellness 25:43 - Global Advertising in Audio Markets 29:35 - Exploring Struggles with Expert Insight 30:58 - Seasonal Podcast Strategy Insights 34:13 - Foundational Content for Deeper Exploration 40:38 - YouTube Focus for Next Season 41:46 - Data-Driven Health Podcast Success 45:47 - Testing Mindset Transforms Advertising 49:33 - Healthcare Podcasts: Expanding Impact Potential Resources Mentioned BetterHelp - www.betterhelp.com Mind If We Talk podcast - BetterHelp's mental health show Acast  Connect with Emily Rudder on LinkedIn: https://www.linkedin.com/in/emily-rudder/ Connect with Brittany Clevenger on LinkedIn: https://www.linkedin.com/in/brittanyclevenger/ Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcast/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠HealthPodcastLibrary.com⁠⁠ • Health Podcast Community - ⁠⁠HealthPodcastCommunity.com⁠⁠ • Health Podcast Network - ⁠⁠HealthPodcastNetwork.com⁠⁠ • Health Podcast Summit - ⁠⁠HealthPodcastSummit.com⁠⁠ • Health Content Integrity Pledge - ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠⁠⁠Health Podcast Show⁠⁠⁠⁠ is part of ⁠⁠⁠HealthPodcast.Org⁠⁠⁠ // Brought to you by Mission Based Media