Supply chains: Smart cars - for iPad/Mac/PC

Supply chains: Smart cars

A short introduction to this album

Smart thinking

Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

Smartville

How the innovations continue at Smart's factory, and how the brand image is built

Behind the brand

The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers

Innovating the aftermarket

The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values