1 | Supply chains: Smart cars 2009-12-05 |
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2 | Smart thinking 2009-12-05 |
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3 | Smartville 2009-12-05 |
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4 | Behind the brand 2009-12-05 |
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5 | Innovating the aftermarket 2009-12-05 |
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http://media-podcast.open.ac.uk/feeds/t882-supply-chains-smart-cars/desktop-all/rss2.xml
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.
1 | Supply chains: Smart cars 2009-12-05 |
Play |
2 | Smart thinking 2009-12-05 |
Play |
3 | Smartville 2009-12-05 |
Play |
4 | Behind the brand 2009-12-05 |
Play |
5 | Innovating the aftermarket 2009-12-05 |
Play |