Under the Influence with Terry O'Reilly

Newsjacking

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.Lately companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.It’s called Newsjacking - and it’s becoming a powerful marketing tactic. Hosted on Acast. See acast.com/privacy for more information.

Putting The Awe in Audio

This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth behind the fairy tale. Hosted on Acast. See acast.com/privacy for more information.

The Marketing of Taylor Swift (Taylor's Version)

This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways. Hosted on Acast. See acast.com/privacy for more information.

Cannabis Marketing

This week, we go one toke over the line and look at the emerging world of cannabis marketing.We start with the question - just how does a plant become illegal?We'll explore the history of cannabis.We'll talk about which celebrities have their own brands (Hello Willie Nelson!)Which high-end retail stores are now selling expensive cannabis paraphernalia.And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants. Hosted on Acast. See acast.com/privacy for more information.

Disappearing Acts: When Popular Brands Are Discontinued

This week, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What’s happening up here? Find out. Hosted on Acast. See acast.com/privacy for more information.