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SNCR Podcast: Excellence in New Communications Award Winner Penn State University’s “The U Report” Podcast

John Dolan of Penn State's U Report Podcast Interviews Lions Ambassador Katie Perugini The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we have a three-way conversation with John Dolan, Christina McNeill, and Shannon Ritter, all employees of Penn State University who created an informal, unofficial podcast about the people behind-the-scenes at Penn State, called “The U Report.” Their podcast won an Excellence in New Communications Award for Internal Communications in the Education and Academic category. You can read more about the winning Penn State entry on the SNCR website. You can hear the U Report podcast series on its Posterous page. Follow all three of the Penn State podcasters and the official Twitter feed for The U Report by following this Twitter List. Producers of The U Report John Dolan is the director of the Office of Digital Media and Pedagogy for Penn State’s College of the Liberal Arts.  In this role, he oversees the strategy for incorporating more technology into teaching, learning and research in the College.  He is also responsible for the management of the robust social media initiative for the College’s undergraduate studies division.  He has made a number of conference presentations on social media and is in the final stages of completing his dissertation on the impact of the use of social media in the workplace. Christina McNeill is drawn to web communications because of the variety of skills (analytical, strategic thinking, creative, technical) she must use to implement solutions that help people. She currently works as a web developer for the Office of Student Aid where she enjoys the challenge of finding creative solutions  for student aid professionals communicating complicated information to their audience—parents and students. She oversaw the launch of the latest OSA website while implementing Plone CMS for staff. Christina has also worked at Penn State Outreach, both as a speechwriter for the vice president and as a developer and manager of the organization’s intranet. Christina is a proud veteran of both the U.S. Navy and the U.S. Marine Corps. She, her husband, son, and two dogs live in Bellefonte, Pa. Shannon Ritter currently works as the Coordinator of Auditions, Interviews, and Admissions for the Penn State School of Theatre. In addition to working closely with faculty and undergraduate admissions, she also coordinates the use of social media within the School. Before coming to the School of Theatre, Shannon worked as Social Networks Adviser for Penn State World Campus, and spent five years in Undergraduate Admissions at Penn State. Shannon is also co-founder of the Social Media Constituent group with EDUCAUSE and presents regularly at national conferences on the use of social media in higher education. The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board. The podcast series appears weekly on Thursdays over the next several months. Subscribe to the RSS feed for the SNCR podcast. Subscribe to these podcasts in the Apple iTunes Music Store.

SNCR Podcast: Excellence in New Communications Award Winner ExactTarget

Jeffrey Rohrs, Vice President for Marketing Research & Education at ExactTarget The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we present a conversation with Jeff Rohrs, Vice President for Marketing Research & Education at ExactTarget. The company won an award in the Corporate category for its SUBSCRIBERS, FANS & FOLLOWERS research series. A “recovering attorney” and Cleveland sports fan/victim, Jeff serves as Vice President for Marketing Research & Education at ExactTarget.  In this capacity, Jeff spearheads the SUBSCRIBERS, FANS & FOLLOWERS research series, ExactTarget’s SUBSCRIBERS RULE! philosophy, the company’s annual Connections User Conference  programming.  Over the years, Jeff has presented at a wide variety of industry events including ad:tech, The CMO Club Summit, IAB MIXX, SXSW, Wired’s Social Media Summit, and WOM Supergenius. Before joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com.  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school’s Armstrong Center for Interactive Media Studies. You can read more about the winning ExactTarget entry on the SNCR website. The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board. The podcast series appears weekly on Thursdays over the next several months. Subscribe to the RSS feed for the SNCR podcast. Subscribe to these podcasts in the Apple iTunes Music Store.

SNCR Podcast: Excellence in New Communications Award Winner Pepsico

Sharon McIntosh, Senior Director of Global Internal Communications, PepsiCo The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Sharon McIntosh, senior director of Global Internal Communications for PepsiCo, which won an Internal Communications award in the Corporate category for its global social media training program to encourage its employees to promote the company and its products effectively and in alignment with company policies. Sharon oversees the internal strategy and channels for the company’s nearly 300,000 associates.  She previously worked in internal communications, corporate communications, marketing and media relations at a range of companies, including Sears, Waste Management and the Illinois Hospital Association. Connect with Sharon on Twitter: @mcintoshs. You can read more about the winning PepsiCo entry on the SNCR website. The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board. The podcast series appears weekly on Thursdays over the next several months. Subscribe to the RSS feed for the SNCR podcast. Subscribe to these podcasts in the Apple iTunes Music Store.

SNCR Podcast: Excellence in New Communications Award Winner National Endowment for Financial Education

Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®) The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®), which won an award in the Nonprofit category. Lauren manages NEFE’s consumer-focused site, Spendster.org, where people can post videos describing impulse buys, regretful purchases, or stuff they never use, and answer the question, “Why did I buy this?” In the process, the site helps people learn more about making better choices with their money the next time they made a purchase. The whole site serves as a light-hearted way of accomplishing NEFE’s ultimate goal of behavior change in consumers. You can read more about the winning NEFE entry on the SNCR website. The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board. The podcast series appears weekly on Thursdays over the next several months. Subscribe to the RSS feed for the SNCR podcast. Subscribe to these podcasts in the Apple iTunes Music Store.

SNCR Podcast: Excellence in New Communications Award Winner Goodwill Industries International

Beth Perell, Goodwill Industries International The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Beth Perell, Vice President of Communications and Information Management and Arlene McCrehan, Senior Director of Online Media from Goodwill Industries International, which won an award for Internal Communications and Communities. Beth and Arlene collaborated on Goodwill’s more user-friendly and better organized intranet (case study), recognized with the SNCR Excellence in New Communications Award for Internal Communications and Communities. The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board. The podcast series appears weekly on Thursdays over the next several months. Beth Perell, Vice President, Communications and Information Management, Goodwill Industries International, Inc. Beth joined Goodwill portal team in 2005 to make information accessible to local Goodwills and help develop a culture of knowledge sharing. In 2007, she became the Director of Learning Solutions which also oversaw the in-person training events and technology-based learning initiatives.  In 2009, she became the VP of Communications and Information Management overseeing web development, media relations, social media and communications strategies. Beth has over 15 years of communications and knowledge management experience and has held positions at Mercer Human Resource Consulting and A.T. Kearney. Beth holds a B.A. from Miami University and a Master’s degree from Dominican University. Arlene McCrehan, Senior Director of Online Media, Goodwill Industries International, Inc. Arlene McCrehan Arlene leads a team responsible for Goodwill’s social media initiatives and its public web sites, including the award-winning My Story blog. She is the co-inventor of the Donation Impact Calculator, located at donate.goodwill.org. Collectively, her team’s online reach extends to more than seven million visitors annually. Subscribe to the RSS feed for the SNCR podcast. Subscribe to these podcasts in the Apple iTunes Music Store.