The Amy Porterfield Show

Why Your Launch Feels So Hard (And What You're Missing Before Cart Open)

The Pre-Launch Strategy That Changes Everything What if your audience was already excited to buy before you ever opened the cart? That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting. I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing, to talk about the phase of launching most people skip over entirely. And honestly, it's the phase that makes or breaks your results. Here's what I've learned from my own launches and from watching thousands of my students do theirs: most people think they're doing the pre-launch part right. They mention what's coming in the P.S. of an email. They post about it on social and put up a waitlist. They feel like they're doing everything they're supposed to be doing. But then the cart opens and it still feels harder than it should. They're white-knuckling their way through launch week, and by the end of it, they're exhausted and wondering what went wrong. Is it the offer? Is it the audience? Is it just harder to sell right now? Usually, it's none of those things. It's the pre-launch. And that's what we're fixing today. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Learn More About Brenna McGowan Find Brenna McGowan on Instagram The Pre-Launch Plan Program HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A Waitlist Is Not a Pre-Launch — Posting "join the waitlist" isn't warming your audience up in the way you think it is. A real pre-launch builds belief in the problem, belief in the solution, and belief that you are the person to help them get there. When that's in place, you don't have to convince anyone when the cart opens. They're already in. 2️⃣ Sell the Process, Not the Program — During pre-launch, you shouldn’t be talking about your course or your offer. Your job is to get your audience to believe in the method behind it. Brenna calls this belief-shifting, and it's the difference between an audience that's ready to buy and one that stays on the fence. 3️⃣ Anticipation Beats Urgency — Emphasizing the countdown used to work, but not anymore. People have been burned by courses and programs that didn't deliver, and they've lost trust in others and in themselves. What works now is building genuine excitement and curiosity so your audience is leaning in and asking when they can buy instead of feeling pushed into a decision. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

I Had A $100K Month And Still Lost Money

The Profit Lesson I Learned Way Too Late I had a $100K month and couldn't pay myself. And the worst part? I didn't even know until it was too late. I was out celebrating what I thought was a massive win, telling myself I'd finally made it. And the whole time, I was actually in the red. Moving backward. I didn't find out until weeks later when I finally sat down and looked at the real numbers. How did this happen? I was so focused on revenue that I never stopped to ask what I was actually keeping. If you've ever looked at your business and thought, “I'm making money, so where is it all going?”, most of us have been there. So in this episode, I'm breaking down the actual difference between gross revenue, net revenue, and profit, why chasing revenue almost cost me everything, and five strategies to actually keep more of the money you're working so hard to make.  RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Marie Forleo and B-School ChatGPT Claude Help Scout HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Revenue Is Not the Scoreboard You Think It Is – Chasing revenue while ignoring profit is how you end up exhausted, overworked, and wondering where all the money went. It's also how you say yes to offers that drain you and scale a business that can't actually support your life. The entrepreneurs who build real wealth are the ones focused more on what stays than what comes in. 2️⃣ More Offers Usually Means Less Profit – I know it feels like more revenue streams equals more security. But every offer requires its own marketing, systems, and support. That complexity eats into your margins. Fewer offers promoted well will almost always outperform a bloated offer suite. 3️⃣ You Can't Fix What You Don't Track – Quarterly profit check-ins are non-negotiable. Pull your numbers, audit your subscriptions, and stop avoiding a hard look at your money. You don't need to be an accountant. A simple spreadsheet and 60 minutes is how you stop leaks. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Build Wealth Without Sacrificing Your Life

The Money Mindset Shift Every Woman Entrepreneur Needs There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second. That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you knew. We get into why women who are crushing it in business still let their money sit in a savings account earning 0.39%, the simple equation that tells you whether something is actually worth buying, why women fight over 2% of the pie when there's 98% sitting right there, and how to stop working around the clock and let your money do the work instead. Vivian also gets real about running her business at a sprint pace for years and what she's doing to finally build something sustainable. This is the money conversation I wish I had ten years ago. CHAPTERS: 00:00 "Money Truths with Amy Porterfield" 05:39 "Growing Wealth and Money Mindset" 13:42 "Leaving Wall Street and Identity" 19:05 Work Ethic and Efficiency 22:26 "Scaling Up: Hiring Strategically" 28:22 "Leveraging Technology and Lessons" 33:04 "Investing: Money Works for You" 41:43 Redefining Richness and Values 46:21 Why Women Struggle to Celebrate Success 51:56 "Focus on Profitable Ventures" 56:26 "Get Rich, Stay Rich Framework" 01:01:02 "Mastering Life's Biggest Finances" HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Separate Your Business and Personal Finances – As soon as you start making real money, set up a business entity that's fully separate from you. Your dry cleaning bill should not be on your business credit card. This protects you and sets you up to scale. 2️⃣ Stop Letting Your Money Sit in a Savings Account – A regular savings account earns you almost nothing. Once you have your emergency fund set, your money should be working for you through investments. Your labor earns you capital. Your capital makes you rich. 3️⃣ Value Purchases in Time, Not Dollars – Before you buy something, divide the cost by your hourly take-home pay. That $100 pair of yoga pants might cost you five hours of work. Is it worth it? This simple equation helps you spend strategically and without guilt. RESOURCES MENTIONED IN THIS EPISODE: Well Endowed by Vivian Tu (available wherever books are sold) Ask Dolly ManyChat Follow Vivian Tu (Your Rich BFF) on Instagram MORE FROM ME Follow me on Instagram @amyporterfield You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why Your Health Is the Ceiling on Your Success

The Mindset Shift That Separates Burnout from Breakthrough You've been told self-care is bubble baths and boundaries. But what if the real self-care is becoming the kind of person who doesn't need to recover from their own emotions every week? That's exactly what Dr. Gabrielle Lyon and I dig into in this episode. Dr. G is a board-certified physician and New York Times bestselling author who has worked with some of the most successful entrepreneurs in the world. And she says the ones who sustain success over time have one thing in common: they stay neutral. Big win? Neutral. Big problem? Neutral. It's just another Tuesday. We go way beyond nutrition and fitness in this conversation. We're talking about why emotional neutrality is one of the most underrated entrepreneurial skills, why discipline is actually the new self-care, and why your health quietly determines how far your business can go. Dr. G also shares how to catch yourself before old patterns start creeping back in and how to use your physical body as a tool for confidence and clarity. If you've ever felt like your emotions are running your business instead of you, this one's for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Emotional Neutrality Is a Skill, Not a Personality Trait – The best entrepreneurs don't ride the highs and lows. They stay steady because as high as you let yourself go, that's how hard you'll crash. Neutrality isn't boring. It's sustainable. 2️⃣ Discipline Is the New Self-Care – Another episode or glass of wine isn’t self-care if they pull you away from your standards. Real self-care is keeping promises to yourself, honoring your commitments, and building trust in your own word. 3️⃣ You Will Never Outgrow Your Health – Your business has a ceiling, and it's your body. You cannot outgrind your physiology. If you want to scale, your health has to come first. Not as a nice-to-have, but as the foundation everything else stands on. RESOURCES MENTIONED IN THIS EPISODE: The Forever Strong Playbook by Dr. Gabrielle Lyon (Order for book + bonuses + six-week challenge) Follow Dr. Gabrielle Lyon on Instagram House of Pamelyn by Pamelyn Rocco Body Health Essential Amino Acids Brooklyn Naked Nutrition Dried Beef CHAPTERS 00:00 - Just Another Tuesday: The Entrepreneur’s Mindset 01:40 - Amy’s Transformation Story 03:00 - The Start of Amy’s Health Revolution 04:15 - Why Muscle Is the Organ of Longevity 05:20 - The One Trait of Ultra-Successful Entrepreneurs 07:40 - Emotional Highs Equal Emotional Lows 09:30 - Practicing Emotional Neutrality: A Real-Life Strategy 12:00 - Reframing Stress: Don’t Avoid It, Add It 16:30 - Tend & Befriend: A Better Stress Response 19:00 - Discipline Is the New Self-Care 21:20 - How to Use Discernment to Fuel Focus 23:30 - Physical Discipline = Mental Confidence 25:30 - Using Your Body as a Tool for Mastery 28:10 - Standards vs. Goals: The Mindset Shift for High Achievers 30:00 - Protein Overload? Or Protein Revolution? 32:20 - You’ll Never Outperform Your Health 34:00 - Behind the Scenes of the New Dietary Guidelines 36:55 - How Much Protein Should You Really Eat? 38:00 - Easy Protein Hacks for Busy Women 40:20 - How to Build a High-Protein Morning Routine 44:00 - Real-Life Meal Ideas: What Dr. Lyon Eats 48:15 - Muscle Builds Your Brain Power 50:00 - Know Yourself at Your Best 53:00 - Don’t Go It Alone: Use Community for Accountability 55:15 - The Forever Strong Playbook: Your Tactical Guide 57:20 - Get the Bonuses + 6-Week Challenge 58:15 - Amy’s Final Encouragement MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why I’m Betting Big on YouTube in 2026

The Visibility Shift That Can Fast-Track Your Business Growth I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube. After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters. In this episode, I’m breaking down why I’m betting big on YouTube in 2026, what finally changed my mind, and how you can build visibility without overcomplicating your content or burning yourself out. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Discoverability Is the New Growth Strategy – Podcasting is incredible for nurturing your audience, but it’s no longer the growth engine it once was. YouTube is a search engine, which means your content can be discovered long after you hit publish, helping you reach the people actively looking for solutions. 2️⃣ Your Comfort Zone Can’t Be Your Strategy – Personal preference shouldn’t limit your impact. When you’re clear on your goals, you can make strategic decisions even when they stretch you. Growth often requires doing things you don’t love so you can build the business you truly want. 3️⃣ Simplicity Is the Secret to Consistency on Video – You don’t need fancy equipment or a perfect setup to start. A simple, repeatable process removes decision fatigue and helps you show up consistently. Consistency, not production value, is what builds momentum on YouTube. RESOURCES MENTIONED IN THIS EPISODE: Riverside Opus Clip You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. CHAPTERS 00:00 – Why Audio Alone Isn’t Enough Anymore 01:00 – My Longtime Resistance to Video (And Why It Worked… Until It Didn’t) 02:55 – The Discoverability Wake-Up Call That Changed Everything 04:00 – Getting Clear on 2026 Goals (And Doing What It Takes) 06:20 – Why Personal Preference Can’t Limit Your Impact 07:55 – Who This YouTube Shift Is Really For 08:45 – The Hard Truth About Podcast Growth Today 10:15 – Why YouTube Wins at Search and Discovery 11:05 – When Your Platforms Don’t Match How People Search 12:05 – Even Successful Businesses Have Weak Spots 13:10 – Video Is Work… But Staying Invisible Is Worse 14:05 – How YouTube Shorts Accelerate Growth 15:10 – Shorts Don’t Replace Deep Content — They Feed It 16:05 – Do People Actually Watch Podcast Videos? 17:20 – Using YouTube to Grow a Podcast (Not Replace It) 18:45 – Why Discoverability Is the Real Strategy 19:10 – Video Feels Heavy — Here’s the Reframe 20:05 – Video Isn’t Harder Than Audio. It’s Just New. 21:00 – How I Originally Built My Business With Simple YouTube Videos 22:40 – The Regret of Not Staying Consistent on YouTube 23:55 – Don’t Make This Mistake If You’re Earlier in Business 24:05 – Your Simple, No-Excuses Video Setup 25:40 – What Actually Matters More Than Production Value 27:05 – Consistency Beats Fancy Equipment Every Time 28:10 – Why Public Commitment Creates Follow-Through 29:00 – How Recording Video First Simplifies Everything 30:10 – Turning One Video Into 20 Content Assets 31:00 – Using Clippers and AI Tools to Repurpose Faster 31:45 – Video Is an Investment in Being Found 32:55 – Visibility Beats Vanity Metrics 33:20 – The Reframe That Makes Video Worth It 33:55 – My Challenge to You (And What I’m Doing Next) MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!