Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast...

Episode List

Building Collegiate Sports IT from the Ground Up - J.P. Williams, Texas Tech Athletics

Dec 23rd, 2025 6:30 AM

J.P. Williams shares insights on managing IT for 15 collegiate sports, implementing technology in a $250M facility renovation, and delivering seamless game day experiences for 60,000 fans. Show notes available at sportsgeekhq.com/442

BCorp Certification and Partnership Evolution - Orry Lack, North Melbourne FC

Dec 16th, 2025 6:30 AM

Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441

Building a High Performance Career - Ben Simpson, Paris Saint-Germain

Dec 9th, 2025 7:00 AM

Ben Simpson from Paris Saint-Germain shares insights on building a high performance career, creating elite athlete facilities, and the patience required to reach European football's pinnacle. Show notes - https://sportsgeekhq.com/440

Netflix's 82.7 Billion Dollar Streaming Deal, Beckham's MLS Masterclass and AI Pricing Warnings - Sports Geek Rapid Rundown

Dec 7th, 2025 11:03 PM

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Netflix's massive 82.7 billion dollar acquisition of Warner Bros Discovery, David Beckham's brilliant MLS expansion decision, Yahoo Sports' new AI game breakdowns, Meta's metaverse retreat, AI-powered dynamic pricing concerns, and worker attitudes toward AI adoption - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

NFL Sets Record 57 Million Viewers, SEN's 2026 Vision and WNBA Revenue Battle - Sports Geek Rapid Rundown

Dec 4th, 2025 10:33 PM

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Breaking down the Chiefs-Cowboys Thanksgiving game that drew record 57.2 million viewers, Craig Hutchison's ambitious SEN expansion plans, heated WNBA contract negotiations over revenue sharing, plus insights on AI's future and Spotify's annual Wrapped feature - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

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