The More Profitable Podcast with Stacey Harris

Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool

A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be.Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you waste time, confuse listeners, and miss the conversions you actually want.In this episode of The More Profitable Podcast, I’m breaking down what quarterly planning really looks like, the three questions you need to run your content through every 90 days, and why this is the difference between a podcast that sucks up time and one that books clients.0:32 - Why “record and release” keeps your podcast from working as a sales tool2:37 - How quarterly planning actually saves you time and stress4:08 - Why bad-fit clients are usually your fault - and how your podcast helps filter them7:14 - How intentional education raises the quality of your sales conversations8:31 - Why strategy intensives exist (and how they support DIY podcasters too)10:33 - Using quarterly planning to check if your podcast goals still align with your business13:15 - Why running week-to-week content leaves you behind when seasons shift16:04 - The three core questions to revisit every 90 days: What are you selling? Who are you selling it to? How are you selling it?18:50 - How sales path (course vs. high-touch offer) changes the content your podcast needs 20:31 - Why repeatable, re-shareable content is an asset that buys you time in busy seasonsMentioned in Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales ToolPodcast Strategy IntensiveThe Podcast NewsroomRate and review The More Profitable PodcastReady to get serious about your podcast strategy?The last spots for this year’s Podcast Strategy Intensives are open now. If you want to start Q1 with a content plan built to drive sales, you need to book in October. Reserve your spot today.Send us a textSupport the show

Perfection Is What’s Keeping You From Launching Your Podcast

If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients.I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do I think any of them are perfect? Absolutely not. But they exist. They work. They connect with people. And that matters way more than the drafts collecting dust in Google Drive.In this episode of The More Profitable Podcast, I’m talking about how perfectionism shows up for podcasters, why it costs you visibility and clients, and what you can do to get your first episodes out even if they’re messy. Because messy works. Perfect doesn’t.00:39 — Why perfectionism feels safe but actually keeps me stuck04:20 — The Ira Glass “taste vs. skill” gap and how I see it play out with podcasters07:56 — Why I’d rather improve than be perfect (and how 689 episodes prove it)10:22 — The cost of hiding — lost visibility, lost trust, lost clients12:32 — Why my crummy first episode was better than every draft I never published13:56 — How I coach clients to experiment without the pressure of perfect14:44 — How the Podcast Launch Accelerator helps me keep perfectionists movingMentioned in Perfection Is What’s Keeping You From Launching Your PodcastPodcast Launch AcceleratorThe Podcast NewsroomRate and review the show Stop Waiting for Perfect → Start PublishingIf perfectionism has been holding you back, it’s time to let your first season be the experiment it’s meant to be. Inside the Podcast Launch Accelerator, you’ll get the strategy (and if you choose, the production support) to finally publish your show without letting “perfect” stall you out. Let’s build your first season together.Send us a textSupport the show

Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)

If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales.Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to becoming clients?” Those are two different problems, and solving the wrong one will leave you frustrated.In this episode of The More Profitable Podcast, we’ll talk about what actually matters when you look at your podcast numbers, how to measure success in a way that matches your business goals, and the content shifts that will help you attract and convert the clients you actually want.1:24 – The real question to ask instead of “how do I get more listeners?”2:41 – The first step if you’re unhappy with your numbers5:59 – Why your download expectations are probably unrealistic7:32 – How comparing your show to itself helps you see progress10:00 – Shifting your goals from audience size to sales alignment14:43 – What realistic capacity looks like for most coaches and service providers17:36 – Why chasing thousands of new listeners can break your business19:57 – The three core jobs your podcast content should do21:06 – Why right-fit listeners are better than hundreds of casual ones23:07 – Retention as the real driver of revenue24:29 – Building content that works like SEO for long-term discoverability27:26 – The timeless advice that still works no matter how the platforms change28:44 – Building a bingeable library that attracts and converts the right people29:03 – How to shift from chasing growth to building leads that actually buyMentioned in Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)The Podcast NewsroomBuzzsprout Global StatsPodcast Strategy IntensiveStop Chasing Downloads, Start Converting ClientsYour podcast doesn’t need more random listeners—it needs the right people turning into clients. Inside a Podcast Strategy Intensive, we look at exactly how your show is supporting your sales process, and we build a content plan that attracts, nurtures, and converts the clients you actually want.Reserve Your Podcast Strategy IntensiveSend us a textSupport the show

Podcast Housekeeping: How to Craft the Perfect Podcast Episode

Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together.In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.2:15 - How often I map out episodes and the best place to find content for your podcast5:33 - My second favorite place to get podcast episode content ideas8:19 - Several ways you can record episodes12:09 - Something to be mindful of that can kill your momentumMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast EpisodeJoin The Podcast NewsroomWhat Working With Uncommonly More Looks LikeBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreSend us a textSupport the show

Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art

When you open up Spotify or another preferred podcast app, what do you see?As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.2:56 - The art of creating an attention-grabbing cover graphic for your podcast6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description11:40 - The questions you should be answering when putting together your podcast description14:25 - How often you need to update your show’s descriptionMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover ArtJoin The Podcast NewsroomTikTok videoHow to Use Dynamic Ad Content to Turn Podcast Listeners Into ClientsBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreSend us a textSupport the show