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Billion-Dollar Business Tactics: Perry Belcher on AI, Positioning, and Disruptive Growth

I recently had the pleasure of diving deep with Perry Belcher, an entrepreneurial legend and self-proclaimed “curious tinkerer”,  about a toolkit that’s not just changing marketing, but the very DNA of business strategy: pressure prompting with AI.Perry described this as one of his most powerful levers for idea generation, product positioning, and breakthrough innovation. And while many play with AI for its sleek automation or quick content, Perry's method unlocks the stuff “so advanced it feels illegal”Here's an overview[00:01:46] - Early AI Adoption & Experiments  - Perry details his deep AI involvement since 2017, tinkering with IBM Watson and Jasper (formerly Jarvis), and how his head start shaped his journey into AI and bot-driven business solutions.[00:04:09] - Humanizing AI and Future-Self Coaching  - Brad introduces his “Future You AI Coach” product, using AI to simulate advice from your future self, blending psychological insight with advanced prompting for self-improvement.[00:06:48] - Building Multi-Level AI Agent Systems  - Perry explains his approach to structuring AI in three levels: advisory, management, and “doer” agents, and shares why he prefers Claude for advanced advisory responses versus ChatGPT for tasks.[00:08:27] - ‘Pressure Prompting’ & Extracting Advanced Tactics from AI  - Discover Perry’s method of “pressure prompting”—continually pushing AI for deeper, more contrarian, and even borderline “illegal-feeling” insights to uncover breakthrough ideas.[00:11:44] - Sourdough Starter Positioning: Treating Products Like Pets  - Illustrative case study: Perry shares how AI revealed sourdough starter customers see their product as pets, which led to a wildly successful product repositioning and unique new offerings.[00:13:43] - The Power of Metaphors and Copywriting with AI  - Insights on using ChatGPT for metaphor generation, adjusting messaging for different demographics, and how a single creative insight doubled a client’s conversion rate.[00:14:43] - Five-Star Framework: Positioning, Aesthetics, Words, Technical, Service  - Perry explains his comprehensive approach to business analysis and optimization — emphasizing that poor positioning is the root of most marketing failures.[00:17:38] - The Aesthetic Factor: Neuroscience, Design, and Conversions  - Deep-dive into the science of aesthetics: how bounce and conversion rates shift drastically based on light/dark design choices, and why humans are wired to prefer order and cleanliness[00:22:06] - “Caveman Copy” and the Reptilian Brain  - Drawing from copygreats, Perry discusses writing and designing for the instinctual “caveman brain”—making quick, emotionally-driven decisions, not just logical appeals.[00:26:28] - Overcoming Fear, Decision-Making, and Reducing “Noise”  - Anecdotes about making fast, gut-based decisions, busting through indecision, and the dangers of modern-day noise and self-doubt—plus Brad’s “30 Day Reset” product for clarity.[00:31:41] - “What Don’t You Want?”: Inversion as a Success Principle  - A powerful mental exercise learned from John Asaraf and Charlie Munger: listing out everything you don’t want, then inverting or eliminating, yielding more focus and satisfaction.[00:35:32] - Entrepreneurs’ Need for Discovery & The Limits of Success  - Exploration into why successful entrepreneurs continue to strive after hitting financial milestones—unfillable needs for discovery, novelty, and gamesmanship.[00:41:03] - Strategic Business Acquisition in the AI Age  - Perry breaks down his process for acquiring small businesses with SBA loans, the impact of AI/automation as a disruptor, and the startling stat that less than 2.3% of US businesses have CRMs.[00:47:21] - AI-Driven Disruption: Hot Dog Carts & Robotic Movers  - Brilliant examples of legacy businesses (hot dog carts, moving companies) transformed via AI, automation, and robotics to achieve outsized growth and profitability.[00:51:13] - Building Operator Teams: Finding the #2 and Incentivizing Success  - Perry’s approach to sourcing operational talent post-acquisition—luring number-twos from competitors with equity, perks, and a sense of ownership.[00:56:01] - Niche Selection: Look Where Others Won’t  - Why Perry selects challenging and “unsexy” niches (chemicals, moving pianos, sanitation contracts) for business, and why gold often lies in what others avoid.[01:00:13] - The Toilet-Cleaning Millionaire: Lessons from “Dirty Jobs”  - An inspiring close: a chance encounter with a stadium bathroom sanitation magnate who found massive wealth by doing what no one else wanted to do.[01:01:44] - Closing: Perry’s Biggest Need and Where to Learn More  - Perry shares his desire to connect with ambitious operators and leaders, and where listeners can follow him or attend his next GrowthHacking.com event.For more on Perry visit: https://perrybelcher.com or https://growthhacking.com

(OMG) Brad's 5 Buckets Framework to Simplify AI - 100% Fake AI Generated Podcast

I'm back... or am I? In this jaw dropping episode I used a tool from Google to create an entire podcast solely from an article I wrote called "The 5 Buckets Framework to Simplify AI" What you're about to listen to (or ARE listening to) is a short episode created in less than 2 minutes with a new tool, for FREE, with ZERO prompts.  I think you'll agree the quality of the conversation is, like I said, jaw dropping. Which free tool did I use to create this black magic? Well I'm happy to tell you, but I'd like to have you ask me. This is a way of me seeing who's engaged on my podcast.  So to get the link to the tool, just send an email to brad@baconwrappedbusiness.com and ask for it. Feel free to ask any other questions too. As a free bonus I'll send you a short but very informative video I did specifically about the 5 Bucket Framework to Simplify AI that will be even more useful for you if you're planning any AI projects

EP# 269: MoneyPress Method: The Overlooked Options Strategy For Weekly Paychecks Without The Risk

Preston James & Mike Curtis from Trader’s Edge are experts in creating weekly income streams using a simple but often overlooked Options strategy that they call “The MoneyPress Method.” 

Many new investors are intimidated by options because they don’t understand them or think they’re too risky. And they can be if you’re speculating on wild swings.But when you use methods like the MoneyPress, it lets you focus on earning weekly income while other people speculate on the price and simultaneously limiting your downside risk. Experienced investors often over complicated options strategies and completely overlook this simple method to produce income week-over-week. Visit http://moneypress.pro to get their free book (just pay s/h) 

Heroic Hospitality and Empowering Employees To Create Raving Fans with Mario Nocifera

In today's episode of Bacon Wrapped Business, I'm excited to welcome Mario Nocifera, a seasoned entrepreneur and renowned hospitality consultant, for an enlightening discussion on transforming customers into passionate advocates and empowering our workforce.Mario is the founder and CEO of Birdseye Hospitality, a renown hospitality consultant and serial entrepreneur as well as the owner of Denver's hottest nightclub, an immersive art dance bar called Beacon.We start by delving into the art of cultivating robust customer relationships, turning fleeting interactions into lasting, positive experiences. Mario brings to light his own experiences at Beacon, a Denver nightclub renowned for its above-and-beyond customer service.We dive deep into the significance of nurturing a workplace culture that motivates employees to consistently exceed customer expectations. Overcoming the hurdles of retraining existing staff and the importance of beginning with a well-defined plan take center stage in this conversation.Our conversation turns personal as Mario recounts his journey from a failed restaurant venture to his flourishing consultancy at Birdseye Hospitality. His resilience through 2020 fiasco and the strategic pivots made during this period provide invaluable lessons for businesses.Mario sheds light on the steps to creating an exceptional hospitality experience from an owner's viewpoint. We dissect the dynamics of rehiring and reintroducing rules within a culture gone astray, adjusting schedules and tasks, and the significance of empathy in understanding different perspectives.This episode of Bacon Wrapped Business is not to be missed if your business hinges on direct customer interactions. Mario Nocifera's wisdom and insights on creating raving customers and cultivating a driven workforce will arm you with the tools needed to elevate your business.Contact Mario@thebeacon.co to inquire about his services that he offers to hospitality based businesses

Become Unstoppable By Rewiring Your Brain for Success with Dr. Roddy Carter

Who is Roddy Carter? A native of Johannesburg, South Africa, who has studied and worked on four continents, Roddy has over 30 years of experience working in a range of medical disciplines and corporate sectors – from working in the hospital’s trauma unit to family physician, to Olympic sports medicine and exercise scientist, to biotechnologist and chairman of corporate boards.Amidst his professional success, Roddy experienced his own happiness and health crisis. During this profoundly challenging time, he began applying his deep knowledge of performance neuroscience to his everyday life.This intimate personal experience highlighted for him how many of us (even the most successful) have a misaligned relationship with our most powerful gift – our brain.In moments of trauma, the brain develops intricate psycho-protective adaptations, to ensure our survival in the short term. However, these adaptations often impose substantial residual limitation, preventing us from reaching our full potential and leaving us with considerable dysfunction and distress.So today, he’s dedicated to sharing his compassionate approach to Personal Mastery with as many people as possible in order to help others uncover their immense and innate capacity.Visit https://roddycarter.com/vip to get a free gift