The GaryVee Audio Experience

The Mid-Funnel is the Biggest Opportunity in Marketing

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data." You'll learn:The unchanging business truth that relevance leads to consideration and purchase.Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.My strategy for validating creative for free on social media platforms before spending media dollars.Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.The number one trait of a successful marketer is the "lack of fear of losing their job"

68 Minutes to Start Your Monday Morning Off Right

In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in this "greatest era ever for opportunity", you are "fundamentally irrelevant" if you're not on 7-10 apps. I break down why the cost of distribution is now free, why branding is vastly underpriced compared to sales, and why most people aren't posting (it has nothing to do with technology). I also discuss the coming audio revolution, and why you must act now to take advantage of the visual platforms. You’ll learn about:Why Content Production is the Quickest Path to Your GoalsThe Difference Between Branding and SellingHow to Overcome Your Insecurity About PostingWhy Distribution is FreeThe Massive Organic Opportunity on TikTokHow to Start Building Your Passion into a Career

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navigating their careers and the AI revolution, and my takes on the Knicks, Jets, and Lions. I'm grateful that we also dived into my love for the city in every phase and the influence of New York's visual IP on VeeFriends. You’ll learn:Why I believe New York is the "most electric" and "most merit-based" city.The argument for why young, curious, and hungry people should move to New York for "the serendipity of humanity".Why I advise creative and entrepreneurial youngsters to "go full tilt on your dream" between the ages of 18 and 30.My warning that AI is a "tidal wave" and the two choices people have for dealing with it.My prediction that the Knicks "should make the finals" this year.

How to Overcome Fear and Find Success

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why impatience for success is often rooted in insecurity and how true winning requires discipline and patience, comparing it to throwing a football on an opening drive. We also dive into the truth about AI, the secret to separating self-worth from business success, and why I’m buying Bitcoin while it’s crashing. You’ll learn:Why I believe starting a new venture with "no" means it's "over"My honest take on the overrated aspects of success, including the lack of privacyWhy I am not scared of AI and how I believe it will revolutionize medicineWhy I believe kids are "getting grown too late" and the importance of full accountability by age 25The three foundational principles I use to build a brand: Curiosity, Discipline and Patience, and Perspective.The only thing in life I am truly scared of

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I explain why the struggle and "losing" I experienced as a child prepared me to succeed today and why a lack of patience is crippling so many entrepreneurs. I give tactical advice on where to put your content, why you need to create an "ungodly" amount of it, and why the "fear of people's opinions" is holding you back. You’ll learn about:Why I love losing and why you should, tooHow to redefine success by prioritizing happiness over moneyMy advice on why you must produce content on platforms like LinkedIn and TikTokThe fundamental importance of self-awareness and patienceWhy contextual, contemporary communication is the key to all successThe importance of selflessness in your content