Convo By Design®

CXD Icon Registry January 2026 | 636 | Peter Pennoyer, FAIA

This month’s Convo By Design Icon Registry inductee is architect, Peter Pennoyer, FAIA who shares his lifelong passion for architecture, tracing its roots to his upbringing in New York City and the rich urban fabric that shaped his design philosophy. From classical influences to modern interventions, in this conversation recorded in 2021, Pennoyer discusses how context, history, and creativity inform his work across New York, Miami, and beyond. This episode offers a rare glimpse into Pennoyer’s process, highlighting how tradition and innovation coexist in his projects. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware – A stunning and vast collection of jewelry for the home! TimberTech – Real wood beauty without the upkeep In this episode, Pennoyer explores the balance between respecting historic streetscapes and embracing contemporary design, sharing insights on notable projects including French modern townhouses in Manhattan, Adirondack retreats, and reimagined New England homes. Listeners will hear about his approach to materials, light, and functionality, as well as the lessons learned from urban and natural environments. From small creative spaces to sweeping estates, Pennoyer reveals how architecture can feel both inevitable and personal. Show Topics / Outline: Early Influences Growing up in NYC, next to an architect’s modernized Victorian townhouse. Father’s role on the Art Commission (Design Review Commission) and early exposure to civic architecture. Walking through the Metropolitan Museum during new wing constructions and its impact. Philosophy of Context and Streetscape Importance of buildings as parts of streets rather than standalone monuments. Learning from historic architecture and urban fabric. Balancing preservation with creative reinterpretation. Firm Origins and Approach Founding Peter Pennoyer Architects in 1990, NYC and Miami. Learning along the way; responding to each commission individually. Miami as a freer design environment vs. New York’s strict urban constraints. Design Inspirations and Innovation Interest in unusual historic ideas, color, and modern adaptation (e.g., Adirondack home with vibrant red windows). Classical architecture as a living, evolving language. Integrating modern functionality with traditional forms. Key Projects Adirondacks Retreat: Rustic materials, vibrant accents, blending modern and traditional. French Modern Townhouse, Upper East Side: Maximizing light in a constrained footprint; stair design, flow, and functionality. New England House: Rebuilding a landmarked site with respect to site and history. Fifth Avenue Maisonette: Reimagining space for luxury, comfort, and personal lifestyle integration. Architecture and Society Lessons from pandemics and historical health-driven design. Flexibility in modern living: home and work blending, privacy, and adaptability. The balance of aesthetics, comfort, and livability in contemporary classical design. Process and Collaboration Importance of team and long-term partnerships in shaping projects. Working with interior designers and artisans to achieve cohesive spaces. Creative problem-solving under structural, site, and regulatory constraints. Links & References: Peter Pennoyer Architects – Official Website Adirondack Long Barn Project Upper East Side French Modern Townhouse New England Landmark House Rebuild Fifth Avenue Maisonette

WestEdge Wednesday Part Three | 635 | Planting Roots: Future Proof Your Design Business

Beyond the Sketchbook: Mastering the Business of Design with Industry Leaders. Esteemed practitioners Keith Granet, Grant Kirkpatrick, Tom Stringer, and Louis Taylor share candid insights into the origin stories, critical business skills, and forward-looking strategies necessary to build and sustain a successful design practice. Moderated by Cheryl Durst (EVP and CEO of IIDA), the panel focused on the transition from being a talented designer to running a thriving, resilient business, covering genesis, operations, talent management, branding, and future-proofing. Origin Stories and Industry Appreciation: The panelists shared diverse paths into design. Some were drawn in early (Grant and Tom), while others arrived via finance and business consulting (Keith and Louis). Louis Taylor (Finance, SchappacherWhite) noted that, coming from auditing various industries, design is “absolutely the best industry to work in by far.” The 80/20 Rule of Entrepreneurship: A critical takeaway for design professionals is understanding that running a firm is primarily a business function. Keith Granet and Grant Kirkpatrick stressed that the time split is often 70–80% focused on business (HR, finance, marketing, systems) and only 20–30% on actual design work. Keith Granet (Granet and Associates, Leaders of Design) emphasized that good systems and data tracking (like a monthly “executive summary” of financials) are “freeing” and allow for greater creativity by alleviating stress over payroll and rent. Infrastructure and Skill Development: Hire Your Weaknesses: The consensus was to surround yourself with great consultants (finance, PR, marketing) and “hire your weaknesses” to empower the principal designer to focus on their “highest and best use.” Future Talent Gap: Louis Taylor noted that junior staff coming out of school often require significant training in “soft skills” (people skills, professional email etiquette, presentation, listening) to bridge the gap between conceptual learning and the real-world practice. Branding and Storytelling: Effective messaging must be authentic and focus on an idea bigger than the work itself. Grant Kirkpatrick (KAA Design Group) detailed their use of “The Five Whys” to articulate a vision, which for his firm is the belief that “design elevates the human spirit.” Tom Stringer (Tom Stringer Design Partners) built his brand around his personal value of adventure, which attracts clients who are “kindred spirits.” He emphasized that design is predicated on building trust over multiple generations. Future Proofing and Resilience: AI and Technology: The panelists recognized AI as a powerful, unavoidable tool that will alleviate mundane tasks and enhance existing work, though it also presents a significant challenge (“scares the shit out of us,” noted Keith). Firms must embrace it. * **Talent Retention:** **Institutional knowledge** is key to longevity. Firms are focusing on creating exceptional workspaces, competitive benefits (like sabbatical programs), and internal culture to recruit and **retain the best talent.** * **Mentorship:** Mentoring should be a fundamental part of a firm’s **culture**, not a forced, rigid program. It is essential at all career stages, providing wisdom and long-term connections that help owners stay agile and resourceful.

Creativity in the Age of Screens: Craft, Credibility, and the Changing Nature of Practice | 634 | Amy Courtney, Amy Courtney Design

The design industry has changed more in the past five years than in the previous two decades. In this episode, Amy Courtney and I unpack how technology, social media, and shifting client expectations have transformed the way designers work, communicate, and create. From in-person collaboration to photography, craftsmanship, and professional credibility, the conversation explores what it really means to practice design today. A candid discussion about design after 2020, the rise of digital culture, evolving client behavior, and why experience still matters more than visibility. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware – A stunning and vast collection of jewelry for the home! TimberTech – Real wood beauty without the upkeep I sat down with designer Amy Courtney and together, we are going to examine how dramatically the design industry has shifted since 2020—and what those changes mean for designers, clients, and the creative process itself. What began as a necessity during the pandemic has evolved into a permanent shift in how projects are managed, communicated, and perceived. The conversation opens with how in-person collaboration has largely been replaced by screens, emails, and digital presentations. While technology has made certain aspects of design more efficient, it has also introduced new challenges: endless email threads, over-reliance on links and screenshots, and a growing disconnect between how spaces are discussed and how they are actually experienced. Both speakers reflect on the loss of face-to-face interaction and how it has altered everything from client relationships to decision-making. From there, the discussion moves into how design has become more visible—and more misunderstood—than ever before. With social media and image-driven platforms shaping expectations, clients often arrive with highly specific visual references but little understanding of how those ideas translate into real-world construction. The conversation explores how designers now spend much of their time educating clients, explaining limitations, and helping them understand the difference between inspiration and execution. Photography plays a major role in this shift. Where designers once photographed only select projects, today’s market pressures encourage constant documentation. The episode unpacks the financial and creative cost of professional photography, the tension between editorial standards and reality, and how images can sometimes misrepresent how spaces actually function. The discussion also touches on how publication expectations and sponsorships can influence what gets shown—and what gets left out. Another central theme is the difference between designers and tastemakers. Courtney and I examine how social platforms have blurred professional lines, allowing anyone with a strong aesthetic to claim authority. We discuss the growing confusion this creates for clients and the importance of experience, education, and technical understanding in producing successful projects. While inspiration is everywhere, execution still requires training, judgment, and accountability. The episode also dives into the influence of upbringing and mentorship. From growing up around construction and craftsmanship to learning directly from tradespeople, the conversation highlights how hands-on experience shapes a designer’s confidence and decision-making. This background, combined with curiosity and respect for process, becomes the foundation for meaningful work. The conversation closes with a reflection on credibility, creativity, and the responsibility designers have to guide clients honestly. In a culture driven by speed and visibility, the episode argues for a return to thoughtful process, clear communication, and design rooted in real-world understanding. How design practice has changed since 2020 The impact of remote work and screen-based communication Photography, social media, and shifting industry expectations The difference between designers and tastemakers Client education and managing unrealistic inspiration The value of construction knowledge and hands-on experience Navigating publication standards and editorial pressure Why credibility and process still matter Design has never been more visible—or more misunderstood. As technology reshapes how people engage with spaces and professionals, the role of the designer has become both more complex and more essential. This episode makes the case for slowing down, valuing experience, and remembering that great design is built on knowledge, intention, and trust—not algorithms or aesthetics alone.

WestEdge Wednesday Part Two | 633 | Creative Burnout: The Rules for Thriving & Evolving in Chaotic Times

At WestEdge, a panel of accomplished designers opened up about the emotional highs and lows of a career in creative design. The conversation delved into the toll that challenging clients can take, emphasizing that boundaries are not just beneficial but necessary for longevity in the industry. Panelists reflected on early career experiences, noting that optimism and the desire to see the best in clients can sometimes lead to depletion when projects are mismatched. These stories reinforced the idea that learning to say “no” and choosing the right clients is both a practical and emotional necessity. Beyond client challenges, the panel explored ways designers replenish their creative energy. Travel, flea markets, and tactile art projects, such as creating feathered artworks or doodling with Sharpies on rocks, were highlighted as powerful methods to reconnect with the craft. Attendees also shared experiences with artist dates, personal excursions that nurture inspiration outside work routines. For many, small, seemingly mundane moments—like walking barefoot on the beach or exploring museum exhibits—serve as vital opportunities to recharge. Central to the discussion was the notion of hope and intention in design. Designers are not only crafting spaces but facilitating transformative experiences for their clients. From arranging reveal days to curating details that clients cannot yet envision, designers play a key role in shaping both the aesthetic and emotional outcome of a home. These moments, when clients recognize the thought and care embedded in every choice, provide a profound sense of validation and joy for the designer. Technology emerged as both a boon and a challenge. Tools like Google Banana Nano and reverse image searches empower clients but can also accelerate expectations, requiring designers to continually adapt. To maintain balance, panelists suggested strategies such as phone lockboxes, one-word reset practices (e.g., travel, camping, art), and engaging in the tactile and analog experiences that digital feeds cannot replicate. Magazines were championed as a crucial resource in the digital age, offering tactile, spontaneous inspiration that cannot be algorithmically curated. They allow designers to explore beyond the bounds of client constraints and rediscover creative joy in a medium that encourages discovery and reflection. Ultimately, the WestEdge panel underscored the importance of integrating self-care, boundaries, and intentional creative practices into the professional life of a designer. Burnout is inevitable at times, but with mindfulness, grounding practices, and opportunities to reconnect with the joy of creation, designers can sustain their passion and continue to deliver transformative experiences for their clients. The panel left attendees with actionable insights and inspiration to navigate the demanding yet rewarding world of design. About: Convo By Design is a platform designed to share and promote the ideas of those shaping design and architecture today. We provide inspiration to the design and architecture community. In constant pursuit of sublime design. ©2013-2026 Subscribe to the podcast: https://itunes.apple.com/us/podcast/c… https://www.convobydesign.com

Design With Intention: Antiques, Process, and the Art of Creating Meaningful Spaces | 632 | Kristin Mullen, Kristen Mullen Designs

Design is more than aesthetics—it’s about understanding how people live, move, and connect with their spaces. In this episode, Kristin Mullen and I explore how sourcing, observation, and thoughtful decision-making shape interiors that feel authentic and functional. From Round Top to kitchen design to client relationships, the conversation reveals why the best work begins with listening and ends with purpose. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware – A stunning and vast collection of jewelry for the home! TimberTech – Real wood beauty without the upkeep A thoughtful conversation on antiques, design philosophy, client trust, and why the most successful spaces are built on intention rather than trends. You are going to hear from designer Kristin Mullen. We’re exploring the deeper thinking behind successful interior design—where process, perspective, and human behavior matter as much as aesthetics. The conversation opens with a discussion of the Round Top Antiques Show, which Kristin describes as an essential destination for designers seeking character, craftsmanship, and pieces with history. While digital sourcing has its place, both agree that nothing replaces the experience of seeing and understanding objects in person. Round Top, in particular, offers an immersive environment that encourages discovery, education, and creative connection. From there, the conversation turns inward, examining how a designer’s background and worldview shape their approach. Kristin shares how her early training in speech and language pathology sharpened her ability to read clients, recognize unspoken preferences, and interpret behavior—skills that now inform every project she takes on. That sensitivity, paired with her passion for antiques, results in spaces that feel layered, personal, and grounded in story rather than surface-level trends. A central theme throughout the episode is redefining what “value” means in design. Josh and Kristin challenge the idea that good design is about price or status. Instead, they discuss how meaningful spaces come from clarity, intention, and thoughtful editing. The role of the designer, they explain, is often to simplify—helping clients focus on what truly matters and guiding them away from choices that don’t support how they actually live. The conversation naturally moves into kitchens, where function and behavior intersect most clearly. From layout and stone selection to lighting and storage, Josh and Kristin explore how small decisions can dramatically affect daily life. They discuss the importance of planning for real habits rather than idealized ones, and how photographic trends often misrepresent how spaces are actually used. The evolution of kitchen design, they note, reflects broader changes in how homes function as multi-use environments. The episode also touches on the business and sourcing side of design. Kristin shares insights into working with European antiques and the growing challenges presented by tariffs and shipping costs. Josh adds perspective on the potential return to small-scale, locally made craftsmanship, suggesting that the industry may be entering a period where quality, story, and intention carry more weight than volume or speed. Throughout the conversation, one idea remains consistent: strong design is rooted in trust. Open communication, clear expectations, and honest dialogue between designer and client create better outcomes for everyone involved. When people feel heard and understood, the results are spaces that not only look good—but function beautifully over time. You are going to hear all about it, right after this. Great design isn’t about excess or trends—it’s about intention, understanding, and care. When designers take the time to observe how people truly live and guide them through thoughtful decisions, the result is a space that feels authentic, functional, and deeply personal. This episode makes the case for slowing down, asking better questions, and designing with purpose at the center.