Unpacking the Pumpkin Plan

This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.

In this episode of STRonomics, hosts discuss the business strategy called 'The Pumpkin Plan' and its application in the Short-Term Rental (STR) business. The hosts analyze the strategy that starts from selecting the right seeds (properties) to nurturing and growing the business with meticulous care which can be equated to spritzing, ensuring their continuous growth, and killing or trimming away the ones that are not growing. They also emphasize the importance of uniqueness in this competitive field and how it helps to understand the target audience better for maximum returns. The hosts further discuss how marketers need to adopt these strategies according to the shift in the market trends, leaning towards either high-end or low-end properties, leaving the conventional middle-market path.

00:00 Introduction and Christmas Sweater Fun

02:34 Revisiting the Mastermind Meeting

03:30 Applying the Pumpkin Plan to Short Term Rentals

06:48 Understanding the Importance of Targeting Specific Guest Avatars

13:59 The Importance of Nurturing and Maintaining Your Properties

18:05 The Shift in Mindset for Property Picking

20:23 The Middle Road is Disappearing

22:35 Conclusion and Look Ahead

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