Starbucks Chairman & CEO Brian Niccol Talks Turnaround Plan
Bloomberg Talks

Starbucks Chairman & CEO Brian Niccol Talks Turnaround Plan

2025-10-30

Starbucks Corp. Chief Executive Officer Brian Niccol says the "Back to Starbucks" plan is working to drive sales and improve service. Sales at established locations rose 1% in the most recent quarter. He talks about renovating restaurants, how more customers are adding protein to their drinks and growing the business in China. He speaks to Bloomberg's Romaine Bostick.

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