The Breakfast Cereal World Cup

A breakfast bowl shouldn’t feel like a sporting rivalry, yet here we are. We take the World Cup format and use it for something far more personal: a full knockout tournament to crown the greatest UK childhood breakfast cereal, with only pre-2000 contenders allowed and no “modern taste” revisionism to save the sensible options.

Press play, pick your side, then tell us what we got wrong. Subscribe, share with a mate who’ll argue, and leave a review so more people can join the cereal World Cup debate.