Selling a product would be much easier if there’s a story around it. Turning that product from a mere object into a piece of history that buyers can relate to is the cup of tea of Jane Tabachnick. Jane is a multi-awarded content and public relations strategist recognized for her contributions in her industry. Among other awards, she was named as one of Fast Company’s Top 100 People Online. Today, she will break down the process that turned 200 authors into best-sellers. Why did she choose this path? Because she believes a book can build one’s authority when done right. Let’s listen to this episode and learn how to quic...
Selling a product would be much easier if there’s a story around it. Turning that product from a mere object into a piece of history that buyers can relate to is the cup of tea of Jane Tabachnick. Jane is a multi-awarded content and public relations strategist recognized for her contributions in her industry. Among other awards, she was named as one of Fast Company’s Top 100 People Online.
Today, she will break down the process that turned 200 authors into best-sellers. Why did she choose this path? Because she believes a book can build one’s authority when done right.
Let’s listen to this episode and learn how to quickly become an authority!
In this Episode:
[00:01 - 04:30] Opening Segment
- Boost your EQ by 10% and your sales by 20%!
- Free e-course link below
- I introduce Jane Tabachnick
[04:31 - 11:05] The Power of Storytelling
- How Jane started as a content and public relations strategist
- Don’t miss this interesting story from Jane!
- Listen to Jane’s approach in telling the story of her clients
[11:06- 23:42] Secrets to Building Authority with Best-Selling Books
- Find your story to tell with these tips from Jane
- What is the Alexa Flash Briefing and how can you leverage it?
- Writing and promoting a best-selling book to build authority
- The airplane approach vs. helicopter approach
- What does Jane mean by these approaches?
[23:43- 28:47] The Traits of a Great Storyteller
- The conversation that left you with the most impact
- With Debbie Silver
- What communication skill would you have wanted to learn sooner?
- Listening and not immediately reacting
- The best communicator you know
- William McDonough, author of the book, “Cradle to Cradle”
[28:48 - 30:14] Closing Segment
- Connect with Jane! Links below
- Final words from me
Tweetable Quotes:
“Look at what you enjoy doing and to try and find the sweet spot...because you really can’t be on all platforms successfully.” - Jane Tabachnick
“I think [books] are a great alternative to a podcast. You don’t need an intro and an outro. You don’t really need to do editing. You can actually record and publish from your phone.” - Jane Tabachnick
Resources Mentioned:
- FREE e-course to master body language and micro-expressions to boost your EQ by 10% and sales by 20%. Check it out here.
- Alexa Flash Briefings
- Debbie Silver
Email marketingvirtuoso@gmail.com to connect with Jane or follow her on LinkedIn, Facebook, Twitter, and Instagram. Visit her website and turn your book into a best-seller!
You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. Join The Communication Nation and learn from others in the community. Feel free to email me at gregrice79@yahoo.com, I’d love to hear from you!
Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.
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