1126: Heather Campbell - ”Good is Amazing”

What if everything you thought about “good” was wrong? What if being “good enough”—not perfect, not exceptional, just genuinely good—was actually… amazing?

In this thought-provoking episode of Thrive LouD, Lou Diamond welcomes Heather Campbell, author of Good is Amazing, for a conversation that will challenge everything you’ve ever learned about success, self-worth, and the drive for greatness. Together, they dig deep into why society tends to undervalue “good” and equate it with mediocrity, how the pressure to always be “great” or “exceptional” can drain our joy, and why recognizing and celebrating the everyday “good” might be the real key to fulfillment and thriving.

Key highlights include:

• Heather’s inspiring journey from ESPN to author, and why her consistent mission has always been about making people feel seen, heard, and celebrated
• A candid discussion about report cards, performance evaluations, and why a “B” became “bad” in our culture
• Lou’s analogy of “par” in golf and life, and a reframing of what it truly means to thrive
• Heather’s real-life stories (from business school finals to corporate management) that reveal the surprising power of “good” outcomes
• Strategies for leaders and entrepreneurs on using the “Good is Amazing” mindset to create motivating, strong teams
• An uplifting “fun street” speed round, where Heather shares her favorite sports movies, songs, sushi spots, and more
• The moving gift Heather has received from sharing her book with the world—and how just embracing “enough” can change everything

If you’ve ever wondered why you (or your kids, or your employees) don’t feel like “enough” or how to break free from the relentless chase for “greatness,” this episode is for you.

Episode Timestamp Overview:

• [00:00:02] Lou introduces Heather Campbell and the “Good is Amazing” concept
• [00:01:30] Heather’s career journey and the consistent thread of “seeing” people
• [00:02:44] Why “good” lost its value—and the cultural shift around the meaning of “B”
• [00:05:12] Lou’s analogy on “par,” performance, coaching, and redefining thriving
• [00:07:09] Behind the legendary “Good to Great” book versus Heather’s philosophy
• [00:13:06] How leaders can use this mindset to motivate and understand teams
• [00:14:33] The unexpected gift Heather has received in return from her message
• [00:16:02] Speed round: sports movies, music, favorite foods & personal reflections
• [00:23:32] Closing thoughts and where to learn more about Heather

Ready to shoot for “good” and realize it might be better than you ever imagined? Hit play now!