How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance

2023-02-20

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In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice. In January, Ad Badger ran experiments to identify problems in three Amazon accounts. The first was a campaign with too many keywords. The second was an experiment to see the effect of adding additional campaign types to a product that only had the standard sponsored products. The third problem was related to optimizing bids. Michael summarizes the results and discusses more topics as...

In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice.

In January, Ad Badger ran experiments to identify problems in three Amazon accounts. The first was a campaign with too many keywords. The second was an experiment to see the effect of adding additional campaign types to a product that only had the standard sponsored products. The third problem was related to optimizing bids. Michael summarizes the results and discusses more topics as well!

We’ll see you in The PPC Den!

🦡 Highlights

00:03 Exploring the Amazon Advertising Industry with $300 Million in Annual Spend

01:25 Experimenting with Amazon PPC Management: A Recap and Conclusion

02:39 Exploring Easy Value-Add Strategies for Amazon PPC

07:45 Exploring Duplicate Hunters and Broad Match Changes

11:15 PPC Trends and Optimizations for Amazon Advertising

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast]
8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast]
Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast]
How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure [The PPC Den Podcast]
Case Study: How Do I Recover From An Amazon BSR Low Ranking? [The PPC Den Podcast]
How Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast]

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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