Your Brand vs Your Product: Why Business Owners Must Market Themselves First - Podcast Episode 356

2025-07-25

EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you’re spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?” If you're a service-based business – coach, ce...

EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying?

Ever wondered how much your business name really matters? Or whether you’re spending too much time branding your business and not enough branding you?

In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?”

If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one’s for you. Because here’s the truth: your clients aren’t just buying a product, they’re buying you.

We’ll talk about:

Why YOU are your biggest marketing asset
The power of personal brand over business name
What to post when you feel like you’re “too professional” to be personal
How to show up more as the expert your audience is already looking for

This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you.

🎧 Tune in now and let’s talk about being the face, voice and heart of your business. Because people buy from people – especially brilliant ones like you.

** Tickets to the 2025 Social Media and Marketing Conference - https://www.socialmediaandmarketing.com.au/conference

🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/

🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge

🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322

🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

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