Is Google’s AI killing internet search?
Moncrieff

Is Google’s AI killing internet search?

2025-08-07

Since the dawn of the internet, the way in which we browse and search the internet has remained mostly the same.

In the past year that has changed, with AI summaries now appearing at the top of search feeds.

But, many websites utterly rely on you clicking on their feed for revenue. So, could these overviews be slowly killing the internet as we know it?

Joining Seán to discuss this is Lily Ray, Vice President of Search Engine Optimization Strategy and Research at the marketing agency Amsive.

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