Brand Metrics: How Do You Make the Most of It on Amazon Advertising

Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients.

This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly.

See what we mean in The PPC Den!

Highlights

• 0:00 Intro– Get to know Daniel Tejada
• 05:14 Looking at Brand Metrics
• 08:17 What problems does Brand Metrics solve?
• 11:14 What you’ll see within Brand Metrics Overview
• 15:00 About Total Brand Shoppers
• 16: 12 About Engaged Shopper Rate
• 17:42 Customer Conversion Rate
• 18:47 % Sales New-to-Brand
• 19:00 Click into a category
• 20:30 Walkthrough of Key Metrics
• 22:40 Walkthrough of Awareness & how to boost it
• 30:05 Walkthrough of Consideration
• 33:56 Walkthrough of Purchased – BOFU metrics
• 38:25 What to do first in Brand Metrics
• 45:25 Chatting Amazon PPC is fun

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

• Where to find Daniel Tejada
• Where to find Brand Metrics on Amazon
• May 2019’s Episode on Making Sense of New-to-Brand Metrics
• An Introduction to Targeting Options on the Amazon DSP
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Daniel Tejada

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker