#001: Why Business Owners Don’t Needs An ICA

We have the first of 7 things that leaders in the industry don’t want you to know - Nailing down your ideal client avatar (ICA) stops you from moving forward. So much so it creates a black hole in your business and income! You'll lose weeks, months or longer trying to decide on your ICA. Things have changed! You don’t need to nail your ideal client in such detail is stops you from running your business. Here Laura and Nicky will explain exactly why and what you should focus on instead.

Here are the highlights:

(01:24) Time have changed…

(03:57) The algorithm

(05:05) Why having an ICA becomes a block

(10:30) Dream clients

(14:04) Why you don’t need ICA’s in a nut shell

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