The One Skill That Separates Good Salespeople from Great Negotiators
Negotiate Anything

The One Skill That Separates Good Salespeople from Great Negotiators

2025-06-26
Most salespeople know how to pitch. Fewer know how to handle the moment everything shifts. In this episode, sales expert Lance Tyson joins Kwame Christian to reveal the exact skill that transforms average closers into elite negotiators. You'll learn: – How to recognize the hidden moment when a sale becomes a negotiation – Why objections aren't problems—they're opportunities – The deadly mistake most salespeople make when pressure shows up – And how to build guardrails that protect your profit without killing the deal If you’ve ever lost a deal you thought you had, this episode will show you why—and how to fix it.
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