Ep. 172 - Alpha Lures feat. Pete Noto

On this exciting episode, our new business partner Pete Noto joins us for a yarn and a special announcement. Owner of his own lure production company (Lure Labs), we've been working behind the scenes together to create Alpha Lures, our very own fishing lure company based on a dream idea the boys have been working on for over 12 months. We explain the creative process behind getting together, starting the business and the game plan for where we want to take our new venture. We couldn't be more pumped to bring this vision to life and hope you trendsetters join us for the ride. Enjoy!

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