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Welcome back! In the first episode of 2024, Jay Worth welcomes Heather Dirksen to the show!

An Army Vet who got her start in the Industry as a private pilot for an extremely high-end design/build firm, Heather has experience as a bookkeeper for a Green company all the way to the company President for a $45+ million dollar tree care firm.

An Arborist herself and the Founder of Ascend Tree Business Consulting, Heather joins the show to talk about change management. She shares why including the right people at the right time for buy-in, defining and measuring success, and excellent communication set you up for success when it comes to changes in your business.

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