Local Businesses: The Secret to Boosting Sales by Partnering Up!

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we’re exploring innovative strategies and solutions that empower small and medium-sized businesses to thrive. We’ll focus on the power of community, collaboration, and strategic customer engagement as key drivers for sustainable growth.

Joining us today is Curtis Agemian, Co-Founder & CEO of Ostana, a platform designed to help small and medium-sized businesses grow by enabling seamless collaboration and maximizing customer engagement. Today, we’ll discuss building small business communities, fostering collaboration, and balancing customer retention with acquisition efforts.

Key Highlights:

1. Building Up Small Business Communities: Curtis explains how fostering local collaboration creates ecosystems where businesses thrive and support each other’s success.

2. Getting Small to Medium-Sized Businesses to Collaborate with Each Other: Practical examples of how businesses can work together to promote products, share customers, and create joint offers.

3. Customer Retention vs. Acquiring New Customers: The importance of customer retention for sustainable growth and how SMEs can balance efforts between retaining and acquiring clients.

4. Ostana's Value Proposition for Small Businesses: How Ostana helps businesses drive customer loyalty, increase repeat sales, and attract new customers with affordable and effective solutions.

5. Connecting with Local Business Leaders: Curtis shares insights from a moving interaction with a local BIA Executive Director, revealing the needs of businesses to partner for mutual growth.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.