When Niching Down is a Bad Idea -- Patch Baker // Mobius Media Solutions

Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. Rather than approaching modern business with an assembly line approach, you don't have to niche down into a specific segment. Automation and advanced technology provide us with the ability to apply the same processes to serve different customers with different branding. Today, Patch discusses why niching down is a bad idea. Show Notes

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