How PathFactory Changed Content to Support ABM, the Buyer Journey & Sales

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During this podcast, Cassandra Jowett (Senior Director, Marketing at Path Factory), discussed with Eric Gruber (CEO of Personal ABM and Stop the Sales Drop):

1. How content consumption changed in 2020
2. Where friction in the buying journey exists - and the content shifts we need to make
3. How does content need to evolve to support ABM, sales, and the complete buying journey