Ep. 228: Don’t Force A Product On A Market Before the Market Is Ready

It's a good idea for companies to have a product portfolio that consists of a mix of products ranging from profitable "bread-and-butter" products that drive the company from a sales and "flexibility" standpoint as well as "disruptive" products that designed to drive the business forward over the long-term. Disruptive products typically are not profitable but have significant long-term profit potential and position the company to succeed over the long-term.