If you’ve ever wondered why good relationships quietly fade, this conversation will change how you lead, sell, and show up. We sit down with speaker and author Barb Betts to unpack a simple truth: relationships don’t fail overnight—they drift when we stop being intentional. Starting with the inner game, Barb reframes self-doubt and imposter syndrome as signs you’re stretching into growth, not proof that you’re a fraud. By 85, you’ll spend roughly 44 million minutes with yourself; the way you speak to you beco...
If you’ve ever wondered why good relationships quietly fade, this conversation will change how you lead, sell, and show up. We sit down with speaker and author Barb Betts to unpack a simple truth: relationships don’t fail overnight—they drift when we stop being intentional. Starting with the inner game, Barb reframes self-doubt and imposter syndrome as signs you’re stretching into growth, not proof that you’re a fraud. By 85, you’ll spend roughly 44 million minutes with yourself; the way you speak to you becomes the template for every other connection.
We move from mindset to method with Barb’s VVR factor: visibility, vulnerability, and relatability. Show up consistently, be human without oversharing, and find a real point of common ground. Then apply a Relationship Operating System that ranks your most important people, sets a contact cadence, and uses the five by five method—five genuine, no-ask messages to five people a day—to prevent drift. Barb shares a personal story of nearly losing a 24-year friendship and how simple, consistent touchpoints would have saved months of hurt.
• redefining self-doubt and imposter syndrome as growth signals
• VVR factor: visibility, vulnerability, relatability
• preventing drift with a relationship operating system
• five by five daily outreach method with no asks
• ranking relationships and setting contact frequency
• why everyone is in sales because sales is influence
• building trust accounts and making deposits before withdrawals
• making people feel known, not just counted
• where AI helps and where it can’t
• practical tools: CRM, sheets, top 100 list
Sales leaders will appreciate her broader frame: sales is influence, and everyone sells. The goal isn’t how many people you know; it’s how many feel known by you. That shift boosts referrals, deepens trust, and turns your name on someone’s phone into a call they can’t wait to answer. We also get practical about tools—CRMs, Google Sheets, even AI for drafting and organizing—while drawing a hard line where tech can’t replace a voice note, phone call, or handwritten card.
If you’re ready to stop relying on “let’s get together soon” and start building relationships before you need them, this episode offers a playbook you can use today. If it resonates, follow Barb, send those five messages, and tell us who you’re reconnecting with. Subscribe, share with a friend who needs this nudge, and leave a quick review to help others find the show.
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 Barb Betts:👇
➡️ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 (primary): https://www.linkedin.com/in/barbbetts/
➡️ 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: https://www.youtube.com/@BarbBetts
➡️ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: https://www.barbbetts.com/
➡️ 𝐛𝐨𝐨𝐤: https://www.barbbetts.com/book-barb
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Until next time, Go and Grow Champions!!
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